Epic Games teams up with Lego to expand possibilities in the metaverse

5 years ago the game Fortnite was created and over the years it became very popular and currently the context of the game goes far beyond just a game. From two years to now, with the popularization of the metaverse, the number of companies that focus on this new world grows more and more. The owner of the game Epic Games already has millions of fans and hundreds of partnerships with most Disney and Marvel characters and currently announced the partnership with Lego with the aim of covering the possibilities within the metaverse.

On Monday, (11), the family holding company behind Lego, together with Sony and the investment fund Kirkbi, invested the equivalent of R$9.4 billion in Epic Games, raising the company’s market value. to approximately R$ 150 billion. Remembering that Sony, the second largest game company in the world, already had investments in Epic Games and according to investors Fortnite is already considered part of the metaverse and the investment in Epic will give Sony the chance to go deeper and capitalize on this business.

_{Sony and Epic Games. (Disclosure/Tek Deeps)}

CEO of Catarina Capital, Thiago Lobão explains that Sony’s even greater involvement only reports how much the different global players of devices and software platforms are starting to intersect in this dispute for protagonism and for solutions that are directly connected with the dynamics of metaverse. “You have console players in the game market dispute, like Sony itself going ahead buying share and solutions in virtualization platforms. Epic is nothing more than a competitive differential that Sony wants to bring regarding solutions that have grown a lot, such as Roblox, or even Nintendo’s own universe, which tends to bring a new console over the next two years. , also with an augmented and virtual reality footprint merged.”

“And it is curious how these players that are traditionally known for devices, in this case Sony for consoles, are starting to cross their roadmap with software players beyond Microsoft, which, in a way, already had Xbox as a console, but is a leading player in the Windows universe, and who made a very aggressive move to buy Activision. So, you see that we are going to have a curious dispute in the metaverse in which device players are looking for a leading role in buying virtualization tools, and software players are also looking for the same role, understanding that that is the future and, social players , like Meta, which has already positioned itself as a reference in branding in the metaverse, also crossing and seeking the same positioning. In other words, in a way, there will be a strategic positioning war over who will really take the lead and lead a product offering in a metaverse that speaks to demand and end users.”, highlights Thiago.

Lego and Fortnite’s goal is to team up to develop a metaverse.”safe and fun for kids and family”.

Featured Photo: Fortnite poster. Disclosure / Epic Games

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