The creator of the TV platform United Cloud – the innovation center of United Group – opens its branch in Bulgaria
The innovative EON TV service changes consumer behavior and habits and is the fastest growing in Vivacom’s portfolio with more than 50,000 subscribers in 6 months. The platform was presented on the Bulgarian market less than half a year ago, during which time its many advantages and functionalities, as well as the optimal ratio between quality and price in the offer made it a preferred choice for the operator’s customers. EON is available with 3 packages – LIGHT, FULL and PREMIUM – with clear and transparent conditions, combining first-class content and super fast internet in the largest 10GB optical network in the country. Thus, the nonlinear use of television content with the interactive service became 39% against 17% for IPTV for the same period last year. Over 28% of users use EON through the mobile application or web, and high use of Smart TV App is registered – 14%. Vivacom was the first operator to provide a smart TV application with a full range of linear channels and VOD content.
Data on the consumption and imposition of EON on the Bulgarian market were presented by Stoyan Karanlakov, Chief Commercial Officer of Vivacom, Lubomir Maloselski – Director of Products and Services of the telecom, and Srdjan Durdjevic, Chief Executive Officer of United Cloud – United Innovation Center Group and one of the largest development centers for innovative services in the region.
“EON proves that it is really changing consumer behavior in a revolutionary way, which is a great achievement. It is challenging enough to have rapid sales growth, to become recognizable with a new service in a highly competitive environment, but to change customer behavior in less than six months – this is a completely different dimension, “said Stoyan Karanlakov. Chief Commercial Officer of Vivacom.
United Cloud created the innovative EON platform in 2017 – the goal is to offer a product that is fully suitable for our region, to maintain a large scale and to be adaptable to any type of network, any type of content formats and business model of United Group. Today, EON is one of the most advanced television platforms in the region, processing more than 50,000 video assets and used by more than 1.5 million devices every day. Apart from Bulgaria, it is available in all markets of Southeast Europe where United Group operates: in Serbia, Bosnia and Herzegovina, Slovenia, Croatia, Montenegro and Northern Macedonia, and has just launched in Greece. It is also available worldwide via NetTV. In 2019, EON Smart Box won the prestigious CSI Award for best CPI device.
Srdjan Durdjevic announced that United Cloud will open a branch in Sofia: “Together with the growth of United Group we are expanding the scope of activities in the direction of innovation. Bulgaria is one of the key markets for United Group and there are many talented IT professionals. I would like to share is that EON Connect, our latest product, through which users have complete control over the Internet connectivity and content of all devices in the home and the ability to respond and correct real-time consumption of children, is about to be released to Vivacom customers. “
An important condition for the success of EON is the constant optimization and development of the platform, which is changed and upgraded in accordance with the requirements of users. All content is available anywhere, anytime, with the same interface on different devices. Since the launch of the service, new channels with HD and 4K quality and various content have been constantly added to it, the titles in Bulgarian in the video library are now over 15,000 and are constantly updated, and on the occasion of the European Football Championship in the summer sports metadata were integrated. with information and statistics about some of the most popular football championships in Bulgaria and in Europe. TIDAL – one of the richest and most modern music platforms in the world is also part of the service packages, as well as EON STB – the only receiver in Bulgaria that can turn the TV into a gaming console.
“With EON, customers get more value for money because it’s not just a TV service, but an innovative platform that integrates multiple entertainment and information features with uncompromising quality,” said Lubomir Maloselski, Vivacom’s Products and Services Director. .
* The material is provided by Vivacom
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