Nettavisen’s large price test revealed enormous price differences between Normal and Rema 1000.
A shopping basket with as many as 60 items was almost NOK 700 cheaper at Normal.
Half of the goods were between 30 and 637 per cent cheaper than at Rema 1000.
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Price check reveals: Double price at Rema 1000
Waterfalls forward
The Normal chain has experienced tremendous growth in recent years. In Norway, 20 new stores have been opened so far this year.
This summer, the largest Normal store in Europe was opened. It is located on Karl Johans gate in Oslo.
– We notice from the response from the public that we have managed to create something they would like to have. We also see it when shopping centers do surveys. Then people often answer Normal, Harsvik told Nettavisen when they opened the store.
Normal has also opened a store in Oslo with a separate concept for clothes and shoes.
Normal is a Danish chain that opened its very first store in 2013. In 2017, the first Norwegian store was opened in Kristiansand. Since then, the chain has opened stores on an assembly line. As of today, they have 159 stores.
Throughout Europe, Normal has around 550 stores.
Normal considers price cuts
In Nettavisen’s large price test of Normal and Rema 1000, Normal’s shopping basket was 30 per cent cheaper. Only two out of 60 items were cheapest at Rema 1000.
– Fixed low prices are part of our customer promise and we will review the individual products now that we have been made aware of them, said Normal CEO Thomas Harsvik when he heard the result.
Rema 1000, on the other hand, says they do not compare to Normal. Rema 1000 calls Normal a dollar store.
– In Rema 1000, we sell the entire shopping basket people need, which includes fresh produce, such as fruit and vegetables, milk, bread, meat and fish, most of these goods produced in Norway. We therefore do not compare ourselves to dollar stores, said category and purchasing director, Line Aarnes
Flisa, Gol and several places
Normal has been successful with its concept which is a mix of different types of stores.
– I would say that around 80 per cent of our selection is what you can associate with groceries. But we will also be a hybrid of the range found at pharmacies, perfumeries and chains such as Nille and Europris, Harsvik has said previously.
Now Normalsjefenen confirms to Nettavisen that they will open ten new stores before the New Year. These are the places:
Bergen Nesttun Orkanger Oti center Volda Spinneriet Flisa Oslo Oppsal Bergen Øyrane Sørumsand Gol Kremmertunet Ottestad Skien
2023-09-10 12:43:18
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