A New Twist on Hospitality: Ennismore Brings Quirky 25hours Hotel Brand to Saudi Arabia
Ennismore, a global trendsetter in lifestyle and leisure hospitality, is making waves in Saudi Arabia with a unique partnership. Teaming up with Tilal Real Estate Co., they are bringing the cutting-edge 25hours hotel concept to Khobar, promising an experience unlike any other in the region.
The news comes as Saudi Arabia aggressively expands its tourism sector, aligning with its ambitious Vision 2030 goals. The new 25hours Hotel Heart of Khobar will be a vibrant centerpiece within the mixed-use "Heart of Khobar" development, a project designed to revolutionize urban living in the kingdom.
Boasting 170 unforgettable rooms and suites, and an additional 80 serviced apartments for longer stays, the hotel embodies Ennismore’s philosophy, "you know one, you know none." Each detail is meticulously curated, with quirky props and original art interwoven throughout, showcasing the brand’s playful personality and unwavering attention to detail.
Rendering of 25hours Hotel Heart of Khobar.
Beyond its stylish accommodations, 25hours Hotel Heart of Khobar will be a hub of activity, offering guests multiple restaurants to explore, a refreshing pool, a fully-equipped gym, and a truly unique "analog circus." This interactive space will celebrate the charm of pre-digital times, inviting guests to rediscover the delight of vintage typewriters, Polaroid cameras, VHS tapes, and vinyl records.
Adding to the development’s innovative appeal, Ennismore and Tilal will jointly introduce "Working From_", Ennismore’s dynamic co-working brand, to Saudi Arabia for the first time.
"We are proud to announce the 25hours Hotel Heart of Khobar with our partners, Tilal Real Estate Company. 25hours launched in the Middle East in 2021 and has since redefined and reinvented hospitality in the region. Innovative and full of character, we are thrilled to be entrusted with setting the tone in this new and authentic development," explained Louis Abboud, Chief Development Officer and Deputy Head of IMEAT at Ennismore.
"Alongside 25hours, we are excited to introduce Working From_ to the local market for a growing generation of entrepreneurs, start-ups and those looking for a new approach to working.”
Located in the heart of Khobar, the hotel guests will enjoy easy access to numerous landmarks. Its strategic positioning near the Khobar Corniche and waterfront promises breathtaking views and a vibrant atmosphere. Spanning 2,000 square meters, "Working From_" will offer a blend of comfortable workspaces, offices, communal kitchen pantries, and a range of membership options – each offering perks like free meeting room access, printing, and discounts on hotel services.
"The Heart of Khobar is among the first of its kind in Saudi Arabia – a cohesive, integrated community supporting the concept of live, play and work in one place. Constructed on the principle of humanizing cities and enhancing walkability, it aligns with Vision 2030 to position the Eastern Region among the most desirable Saudi cities to live in globally," said Abdulrahman AlBassam, CEO of Tilal Real Estate Co.
This exciting project marks just the beginning of Ennismore’s expansion in Saudi Arabia. With a pipeline brimming with plans for hotels and branded residences across the kingdom, including locations in Trojena, Riyadh, Jeddah, and The Red Sea, Ennismore is poised to redefine the hospitality landscape, offering unique and memorable experiences for travelers from all corners of the globe.
## A New Twist on Hospitality: ennismore Brings Quirky 25hours Hotel Brand to Saudi Arabia
**World-Today-News Exclusive Interview: Sharan Pasricha, Founder & Co-CEO, Ennismore**
**WTN:** sharan, congratulations on bringing the unique 25hours hotel brand to Saudi Arabia.This seems like a meaningful move for both Ennismore and the KingdomS evolving tourism landscape. Can you elaborate on the motivations behind this partnership?
**Sharan Pasricha:** Thank you! We are truly excited to be bringing 25hours to Khobar.
Saudi Arabia’s enterprising Vision 2030, focused on diversifying the economy and boosting tourism, presented an incredible opportunity for Ennismore. We saw a need for exciting, individualistic hospitality experiences that resonate with a new generation of travellers seeking something beyond the ordinary.
25hours, with its playful spirit, design-led approach, and focus on creating immersive local experiences, is perfectly positioned to cater to this demand.
**WTN:** What specifically sets 25hours apart from other hotel brands and how will this translate into a unique experience for guests in Khobar?
**SP:** 25hours is all about personality and a sense of revelation. Each hotel tells a unique story inspired by its location, collaborating with local artists, designers and F&B entrepreneurs to create a vibrant and authentic experience.
Imagine stepping into a hotel that feels more like a cultural hub, a space buzzing with creativity and local flavor.
In Khobar, we’ll be weaving in elements of the city’s rich heritage, local traditions and contemporary culture.
Expect unexpected design details, eclectic dining options, and exciting events that connect guests to the heart of Khobar.
**WTN:** Tilal Real Estate Co. is a well- established player in the Saudi Arabian market. How will this partnership leverage both your respective strengths to ensure the success of 25hours Heart of Khobar?
**SP:** Tilal Real Estate Co. brings invaluable local knowledge and strong relationships within the Khobar community.
This partnership allows us to tap into their expertise
and ensure that the 25hours experience is seamlessly integrated into the local landscape.
we believe this synergy will be key to creating a hotel that feels truly authentic and resonates with both local and international guests.
**WTN:** As Saudi Arabia undergoes a remarkable change, what role do you see lifestyle hospitality brands like 25hours playing in shaping this new era?
**SP:** we believe that hospitality can be a powerful catalyst for change. By offering innovative and engaging experiences,
lifestyle brands
can help to redefine perceptions, attract a new wave of visitors and ultimately foster understanding and cultural exchange.
25hours, with its focus on individuality and community, aims to be a pioneer in this journey, contributing
to the dynamic and vibrant future of Saudi Arabia.
**WTN:** Thank you, Sharan, for sharing your insights.We eagerly anticipate the launch of 25hours Heart of khobar and experience its unique charm firsthand.
**SP:** Thank you. We can’t wait to welcome guests to experience a new side of Saudi hospitality.
