The tourism sector, which had been hit hard by the pandemic, is now slowly rising again. Through digital transformation, tourist destinations can use information technology as a means of promotion.
This includes encouraging all levels of society to be involved in promoting through positive content. So that various destinations in the region become better known.
The chairman of the South Sulawesi Tourism Awareness Society, Hatta Alwi Hamu, explained that the government is now continuing to encourage the acceleration of economic growth in villages through village tourism and digital village programs. By marrying tourism and digital, it is hoped that it can leverage the village economy.
Scroll to read
Scroll to read
<!– – –>
<!–
However, of course it requires active participation and involvement of all components of the community in the village. “In the village there are many resources that can be optimized and the community can participate in managing it. The hope is that rural communities will not urbanize to cities,” he said, in a webinar themed “Creating Viral Tourism in the Digital Age”, Wednesday (3/8), in Makassar, South Sulawesi, which was organized by the Indonesian Ministry of Communications and Information Technology together with the National Digital Literacy Movement (Gerakan Nasional Digital Literasi, or Digital Literacy). GNLD) Cybercreation.
To build a digital destination in the village, continued Hatta, one way is to provide photo spots for visitors. So, tourism can go viral through photos and videos uploaded by tourists on social media.
In addition, Hatta, who is also the Chancellor of the Makassar Nitro Institute, encourages the role of leaders or public figures in promoting tourist destinations. For example, the 10th Vice President of the Republic of Indonesia, Jusuf Kalla, who participated in making viral the beauty of Lolai Peak in North Toraja, which is known as the country above the clouds.
On the same occasion, Go Digital ICT Volunteer and MSME Facilitator Shodiqul Masduki explained, a tourism content will become productive content when it is shared and promoted, so that the audience is interested. Currently, there are many applications that make it easier for people to create content and edit such as Canva, Kinemaster, and others.
-“).attr({
type: ‘text/javascript’,
src: ‘https://platform.twitter.com/widgets.js’
}).prependTo(“head”);
if ($(“.instagram-media”).length > 0)
$(”
