In November 2020 the “Fleets”To get on the trend of“ stories ”in applications, originally from Snapchat and then from Instagram, Facebook and WhatsApp. However, they generated strong resistance in the social network and had very little use for which Jack Dorsey and the rest of the team Twitter They decided to go back with the update.
“We will be rolling out the Fleets on August 3, working on new features. Sorry or you’re welcome.”Said the tweet that announced the end of this accessory and that had half a million likes in addition to thousands of retweets and responses demanding new functions to the social network.
Within a wide variety of reasons, Fleets They failed as Twitter stories could not compete in content with existing Instagram or Facebook stories. Most of the content ended up being replicas of the tweets themselves but in vertical format and original content was rarely found. For these reasons, users stopped consuming it and Twitter decided to delete it.
Twitter announcement about the Fleets
July 14 Twitter announced that the option of Fleets, it would be removed from the application. The warning, as expected, created a rift between those who supported them and those who wanted them to be no more. In this situation Twitter gave an answer explaining why he was eliminated.
“We think that Fleets it would lead more people to join the conversation, but it didn’t. So we will remove them and focus on improving other parts of Twitter“, They responded from Twitter to users concerned about the closure of the tool.
For its part, Jack Dorsey, co-founder of Twitter, also downloaded his tweet lightly dismissing the now deprecated function:
New features on Twitter
In the blog of Twitter, the reasons why the function was eliminated were deepened and it was commented that the updates will follow. Ilya Brown, Vice President of Product, Twitter, stated: “We will continue to create new ways to engage in conversations, listening to feedback and shifting direction to where there is a better way to serve the people who use Twitter.”
– .
