Jakarta –
Product Yup not having a ‘goal’ to achieve. Retailers remove or block the product from their merchandise.
Quoted by CNNMonday (10/31/2022), even business outlet TJ Maxx doesn’t want Kanye West-related articles in the aftermath of hate speech.
Analysts also suggest several things for these products, namely rename (renamed), export by donation or donation, sold on the secondary market or destroyed. In other words, Yeezy could be headed for a landfill.
It’s a dramatic fall from a label that was once so coveted, especially sneakers Yeezy which is valued in thousands of US dollars.
“There are really no great options for this struggling brand that sits somewhere between prestige and luxury,” said Burt Flickinger, retail expert and chief executive officer of the retail consultancy Strategic Resource Group.
Adidas, Gap Inc. Foot Locker, and The RealReal are a list of companies that have announced they will no longer sell Yeezy. Some pulled existing Yeezy products from their stores and online channels this week after West made a series of anti-Semitic statements.
Morningstar analyst David Swartz says Gap may need to destroy or dispose of the merchandise Yeezy which is not sold.
“Gap has stated that it will not sell the remaining items. Adidas will likely release some work in progress under its own name … and it could also be blocked with the destruction of some of the merchandise. Adidas has stated that it will no longer pay royalties. to Yeezy, “he said.
(acd / ara)
