As the coronavirus has left most offices closed, with working from home still being the preferred mode of most people, workspaces have been locked away for over a year. In an innovative use of closing off these large, empty spaces, business owners are offering these spaces to artists, both visual and forward-thinking, to do what they do best: create.
The progeny of real estate Anita Durst, the daughter of real estate developer Douglas Durst and granddaughter of the late Seymour Durst, who runs a Chashama nonprofit in New York City, has launched an initiative that provides free or affordable real estate space. to the property. owners for artists to exhibit their work. Durst is also now helping minority-run businesses rent out eclectic retail stores to showcase their art, whether from fashion brands or local artists, reports say.
Durst aims to open 150 venues in and around New York City for artists and she now has more than 25. “With all the empty space in New York City, the more we can temporarily activate will help the economy and help our economy. psyche and help New York to come back, ”she said.
Likewise, Cory Silverstein, who is owned by the Silverstein family who helped develop the World Trade Center has also started a similar initiative -Silver Art Projects, where they help provide space for artists through a program of residence organized at 4 World Trade Center.
Such spaces help artists to broaden their horizons when it comes to their art and also help to encourage and support each other, not to mention the connections they make with businesses, art dealers and others. other.
Durst says the concept works well for property owners as well as it gives their space and reputation a boost. support creativity. “We make the space look good. We are here to open the doors to (real estate) brokers. That way we’re trying to help get it rented, ”Durst said.
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