Employee loyalty is dwindling – companies have to do this now

Could employee loyalty have hit an all-time low? More people than ever before are ready to change jobs. In the article you will learn how companies can counteract this tendency.

That Randstad The job barometer for the first half of 2022 shows a frightening development: A full 67 percent of the employees surveyed stated that they were ready to take on a new job within the next six months. Job security is an important factor for 92 percent of those surveyed. But dissatisfaction with the current job seems to prevail – and not without reason.

The wishes of the employees do not correspond to reality

The job barometer shows that for 92 percent of those surveyed, salary is an important factor when choosing a job – as is work-life balance (85 percent). Flexibility in terms of location (63 percent), but above all in terms of working hours (79 percent), is also important to employees.

The sobering realization: there is sometimes a discrepancy of over 20 percent between the wishes of the employees and reality. Only 72 percent of those surveyed are satisfied with their salary and 74 percent with the work-life balance. The values ​​for satisfaction with flexibility in working hours (58 percent) and location (45 percent) can also be improved. dr Carolin HerbstGroup Director Human Resources at Randstad, advises companies to take employee needs seriously:

After the corona pandemic, many people reconsidered their work and life plans and their priorities and reoriented themselves. If employers do not take the wishes of their employees seriously, sooner or later they will change jobs.

Companies need to strengthen employee loyalty

A good salary is the top priority for many employees. Still, only 26 percent of them got a raise in the past year. Only 20 percent also state that they have more flexible working hours than a year ago. 27 percent of those surveyed have greater flexibility in relation to their workplace. Instead of just talking about the shortage of skilled workers, companies must specifically address these issues, explains Herbst. A company must become aware of its strengths and weaknesses in order to be able to improve employee loyalty and employer attractiveness in a targeted manner.

Two studies recently commissioned by Xing also show that changing jobs is an option for more and more people. Employees often even resign without having a new job in sight. One way to counteract this development is job crafting. Employees adapt the job to their own needs together with HR managers and managers.