Waikiki Beach in Hawaii. ©Shutterstock.com/tomas del amo
The English agency Emotive Travel Marketing (ETM) Ltd. represents Hawai’i Tourism Europe (HTE). the Hawai’i Islands together with its Munich partner agency New Age Marketing in the German-speaking market with a focus on Germany and Switzerland.
Two-year partnership
The two-year partnership represents another important milestone for the destination in restoring the Hawai’i Islands’ presence in Europe.
Further tasks of the newly appointed representative office include educating visitors about responsible travel in support of Hawaiian communities and protecting nature, building strategic partnerships and achieving sustainable growth from the UK and the German and Swiss markets.
After the devastating forest fires on Maui last year, HTA is also committed to welcoming European travelers back to Hawai’i in order to contribute to Maui’s recovery through the tourism sector.
“HTA is committed to renewing long-standing relationships in Europe and supporting this core market to drive Hawai’i’s economic recovery,” said Daniel Plaintiffs, interim president and CEO of HTA. «We are pleased to welcome Emotive Travel Marketing and New Age Marketing to our team and begin the challenging work ahead.»
Agency well established in the market
The decision to commission Emotive Travel Marketing and New Age Marketing to represent them underlines the trust in the agencies’ many years of experience in promoting the diverse offerings of the Hawaiian Islands to European travelers.
Both agencies are well established in the market in order to implement HTA’s goals: to promote responsible travel, to extend the length of stays and to inspire visitors with a dream vacation in Hawai’i that is full of luxury, adventure and the wealth of culture heritage of the islands. All of this in front of a natural backdrop that leaves a lasting impression with its unique beauty.
“We are pleased to represent the Hawaiian Islands as Hawai’i Tourism Europe with an experienced and passionate team and to focus our work on the three pillars ‘Visitor Education’, ‘Brand Management’ and ‘Marketing Services’,” says Katharina DörrProject Manager Hawai’i Tourism Europe bei New Age Marketing. (OF)
Press
2024-01-11 12:33:48
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