Emmanuel Guiffault Appointed as Chief Marketing Officer for Renault Deutschland AG

Emmanuel Guiffault will assume responsibility as Chief Marketing Officer at Renault Deutschland AG on September 1, 2023.

The 44-year-old manager succeeds Ralf Benecke, who is moving to the Group’s Paris headquarters as Director Sales & Distribution Efficiency.

Emmanuel Guiffault, born in Roanne, France, in 1978, started his career in Warsaw at Renault Poland in 2001 after studying engineering at the Ecole de Mines de Paris.

In 2003 he came to the parent company in Paris, where he held various managerial positions for 13 years before moving to Dubai in 2016 as Marketing Director Renault Middle East.

After returning to the group headquarters in 2018, he was responsible for medium- and long-term sales planning as Volume Plan Director of the Renault Group and for the Renaulution strategy plan as a member of the responsible task force.

This was followed in 2021 by appointment as Vice President Sales Forecast & Distribution Engineering for Renault Group.

© Photos: Sébastien Chiron, Unsplash (1), Authors’ Union Mobility, Renault (1) / Source: aum