Tuesday 10 January 2023 – 3.54 pm
DUBAI, 10th January, 2020 (WAM) — Dubai’s Awqaf and Minors Fund Management Foundation has revealed its all-new corporate identity, which matches the new name, following the issuance of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, as Ruler of Dubai, enacts “The Endowment and Management of Minors’ Funds Foundation in Dubai, No. 17 of 2022.
In this regard, the Foundation clarified that the new corporate identity guide is made up of several elements which serve to provide an overall institutional image of the organization’s activity on all the media it produces and supports with distinction and dynamism the future needs of the identity, noting that the corporate identity has been strengthened through the use of green and gold colors to simulate the related business of the organization With noble human values, where the color green symbolizes growth and happiness, while the color golden symbolizes instilling a sense of durability, stability, value and sophistication.
He said that the new logo bears the name “Awqaf Dubai” and was drawn horizontally, reflecting the beauty of classical Arabic calligraphy, while the letters were drawn creatively and continuously, symbolizing the endowment’s origins in the institution and the community unity The clean lines of the logo reflect seriousness and represent trust and merit.
His Excellency Ali Al-Mutawa, Secretary-General of the Foundation, stressed that the corporate identity reflects the plans and ambitions of the Foundation and its aspirations to promote the noble human values inherent in Emirati society. identity with a clear imprint and a distinct image to instill trust and credibility in the hearts of customers and the public.
Al-Mutawa said that the foundation is proud of its new identity, which goes beyond a simple formal change in corporate identity level, but rather embodies a global start towards its future goals and aspirations for expansion in endowment investment areas. , achieving its lofty humanitarian ambitions and reinforcing its integrated goals of laying the foundation for good and development in society.
Asim Al-Khouli / Munira Al-Sumaiti
