ABU DHABI, 8th May, 2022 (WAM) — As global tourism rebounds and the Middle East offers year-round experiences, Abu Dhabi has launched a new destination campaign urging travelers to visit the capital of the United Arab Emirates during the summer season and discover incredible value through world-renowned hotels and attractions.
The new campaign attaches great importance to the interests and passions of travelers and showcases unique and memorable experiences in Abu Dhabi that await visitors during the summer.
The capital of the United Arab Emirates offers its visitors a variety of wonderful experiences, including: “Restoring Body and Soul”, which offers sunrise yoga sessions in the iconic setting of the Louvre Abu Dhabi or the experience of the intimacy in the island retreat of Nurai; “Culturally Enriching Experiences”, offering visitors the opportunity to experience the Presidential Palace of Qasr Al Watan, explore the rich history of Qasr Al Hosn, or admire the stars in the desert at night; and “Thrilling Experiences”, where visitors can enjoy the world’s fastest roller coaster at Ferrari World Abu Dhabi or have a unique experience swimming with tiger sharks at the National Aquarium, the largest aquarium in the Middle East.
The launch of the campaign marks the first step in unveiling the best of summer in Abu Dhabi. New offers, including the Abu Dhabi Summer Pass, will be rolled out with unique promotions on experiences, cultural sites and family entertainment attractions. Offering incredible value across a diverse range of activities, visitors will have even more reason to book while exploring a different side of the city.
The Abu Dhabi Summer Pass will give travelers access to three premier theme parks (Warner Bros, World Abu Dhabi, Ferrari World Abu Dhabi and Yas Waterworld Abu Dhabi), all cultural venues, including the Louvre Abu Dhabi, the majestic Qasr Al Watan Presidential Palace, and Qasr Al Hosn, as well as free transportation via the Yas Express and Abu Dhabi bus systems. Specific details will be revealed in the coming weeks as the pass rolls out.
To further enhance the holiday experience, prices at top hotels in the area in the summer will be reduced by 30%, in addition to new hotel promotions to be unveiled in the coming months. There has never been a better time to visit Abu Dhabi.
Director General of Tourism, Department of Culture and Tourism Abu Dhabi, Saleh Mohamed Saleh Al Geziry, said: “Travellers from all over the world have their eyes on the Middle East, so now is the perfect time to share Abu Dhabi with the world, and explore the diversity and uniqueness of attractions and experiences waiting to be explored at an affordable price in the capital of the United Arab Emirates and the regions surrounding it.
“This summer, we want travelers to experience the known and the unknown of Abu Dhabi, discovering our country’s hidden gems, whether it’s the thrills of our world-class indoor theme parks or racing the Yas Circuit. Marina, or the wealth of culture and activities that guarantee inspiration and entertainment for all members of the family.
In the capital of the United Arab Emirates, there are activities and leisure activities for everyone. We want to make these precious memories more accessible to visitors by providing competitive and compelling offers throughout the season so that travelers can experience an unforgettable and well-loved summer vacation.”
Officially unveiled at the Arabian Travel Market 2022, Abu Dhabi’s ‘Summer Like You Mean It’ campaign unveils the unparalleled experiences travelers can enjoy during the summer in Abu Dhabi, at affordable prices.
Translated by: Mervat Mahmoud.
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