Emirates Extends Partnership with Sydney Symphony Orchestra until 2025
Emirates, the renowned airline, has announced the extension of its long-standing partnership with the Sydney Symphony Orchestra until 2025. This commitment further strengthens Emirates’ dedication to supporting arts and culture in Australia.
The partnership with the Sydney Symphony Orchestra is Emirates’ longest-running non-sports partnership and showcases the airline’s continued support for music and the arts worldwide. Through this collaboration, Emirates is helping the Sydney Symphony Orchestra deliver exceptional experiences to customers in Australia while connecting music enthusiasts around the globe through the symphony’s innovative digital concert series.
One of the significant benefits of this partnership is the opportunity for millions of Emirates Airline passengers to enjoy classic works of art performed by one of the world’s finest orchestras through the ice inflight entertainment system. Additionally, Emirates provides tickets, hospitality, and partnership opportunities for the famous concert series, allowing the airline to highlight its brand and engage with audiences.
Over the span of more than two decades, the Sydney Symphony Orchestra has captivated over 4 million people through nearly 3,000 live performances. The renewal of Emirates Airlines’ partnership comes at an exciting time as the orchestra enters a new artistic phase, including its return to the concert hall of the iconic Sydney Opera House in July 2022, under the direction of renowned conductor Simon Young.
Barry Brown, Emirates Vice President Commercial Operations Australia, expressed his pride in supporting the Sydney Symphony Orchestra, which is known for its exceptional performances and esteemed musicians. He emphasized the airline’s commitment to nurturing not only the world of sports but also international music, art, and culture to enrich the communities they serve. The partnership with the Sydney Symphony Orchestra is Emirates’ longest-running non-sports sponsorship, and they look forward to continuing their successful collaboration.
The Sydney Symphony Orchestra has been present during many of Emirates’ significant milestones, including the launch of the Airbus A380 in Australia and the recent introduction of the new Premium Economy Class in Sydney. With over 150 concerts performed annually to live audiences exceeding 350,000 people, the orchestra aims to expand its global reach through the ‘Sydney Symphony Orchestra On Demand’ digital platform. This platform, launched in partnership with Emirates Airlines in 2020, offers unique musical experiences and special recordings of the best musicians, making new music accessible to audiences worldwide.
Craig Whitehead, CEO of the Sydney Symphony Orchestra, expressed gratitude to Emirates for their continued support and shared vision of creating exceptional musical experiences. He acknowledged Emirates Airline as an important partner throughout the orchestra’s history, enabling them to attract world-class artists and deliver outstanding performances at the Sydney Opera House. Emirates’ support has also facilitated an ambitious program of performing and recording new works by prominent Australian composers. Whitehead looks forward to sharing their performances on the global Emirates platform, making their music available to audiences around the world.
Emirates’ dedication to supporting cultural activities extends beyond its partnership with the Sydney Symphony Orchestra. Through its sponsorship program, the airline supports literature, film, art, culinary events, music festivals, and other world-famous orchestras. In Australia, Emirates sponsors the Tasmanian Museum and Art Gallery, including its latest exhibition, “taypani milaythina-tu: Return to Country.” Additionally, Emirates Airlines has been a sponsor of the Melbourne Symphony Orchestra for nearly two decades, further demonstrating its commitment to arts and culture.
Emirates’ extended partnership with the Sydney Symphony Orchestra showcases the airline’s ongoing commitment to promoting arts and culture in Australia and worldwide. By supporting renowned orchestras and providing unique musical experiences, Emirates continues to enrich the lives of communities and passengers alike.
How has the partnership between Emirates and the Sydney Symphony Orchestra contributed to the cultural landscape of Australia and beyond?
Chestra’s partnership with Emirates has provided a platform for showcasing their talent to a global audience.
The extended partnership between Emirates and the Sydney Symphony Orchestra solidifies their shared commitment to promoting arts and culture in Australia. This partnership, which has been in place for more than two decades, allows Emirates passengers to enjoy world-class music through the ice inflight entertainment system, further enhancing the travel experience.
In addition to inflight entertainment, Emirates provides tickets, hospitality, and partnership opportunities for the orchestra’s concert series, allowing them to reach new audiences and expand their presence in the international music scene. This collaboration not only benefits the orchestra but also allows Emirates to showcase its brand and engage with music enthusiasts around the world.
As the Sydney Symphony Orchestra enters a new artistic phase, including their return to the Sydney Opera House in 2022, under the direction of Simon Young, the renewal of this partnership couldn’t come at a better time. This exciting phase will undoubtedly captivate audiences and further elevate the orchestra’s reputation as one of the world’s finest.
Barry Brown, Emirates Vice President Commercial Operations Australia, expressed his pride in supporting the Sydney Symphony Orchestra and emphasized the airline’s commitment to fostering music, art, and culture. He highlighted the importance of nurturing communities through non-sports sponsorships and underscored the airline’s dedication to this long-standing collaboration.
The partnership between Emirates and the Sydney Symphony Orchestra has been influential in many of the airline’s milestones, such as the launch of the Airbus A380 in Australia and the introduction of Premium Economy Class. With the orchestra performing over 150 concerts annually to live audiences exceeding 350,000 people, this partnership has significantly contributed to the cultural landscape of Australia and beyond.
Overall, the extended partnership between Emirates and the Sydney Symphony Orchestra reflects their shared values and commitment to supporting arts and culture. Through this collaboration, Emirates continues to be a driving force in promoting music and enriching the communities it serves.
I commend Emirates for their ongoing support and commitment to arts and culture by extending their partnership with the Sydney Symphony Orchestra. This collaboration is a testament to the importance of nurturing the arts, and I believe it will greatly benefit both the airline and the orchestra. Kudos to Emirates for championing the arts!
It’s fantastic to see Emirates continuing their support for the arts by extending their partnership with Sydney Symphony Orchestra. This collaboration highlights the airline’s commitment to promoting culture and enriching our lives through music. Kudos to both organizations for their dedication to fostering creativity and enhancing the cultural experience.