Emerging Trends in Tourism Marketing in 2023: Sustainability, Technology, and Humor

While tourism is back in full swing with 1.3 billion international tourists recorded in 2023 by the UNWTO, destinations are trying to compete in an increasingly competitive market. If certain destinations already known to the public seek to reorient their tourist offer, others simply wish to increase their visibility. Sustainability, technologies and even humor are all cards to play for tourism marketing players who are constantly reimagining and pushing the boundaries of this industry. Embark on a world tour of the latest initiatives in this area, from the most serious to the most daring.

Digital is a game changer The advent of the internet at the beginning of the century profoundly changed the game in terms of tourism marketing. Indeed, all stakeholders had to quickly adapt to a very powerful but also complex new communication tool. If now rare are…

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