In January, Tesla reduced the price of its best-seller Model Y by up to NOK 120,000. As a result, the price of the most affordable model dropped to NOK 431,845.
After barely a week, Finn.no confirmed to Nettavisen that the price cut had reached the used car market. Now, over a month later, fresh figures show the consequences of the price cut.
Despite the fact that more cars are marked as sold or depublished on Finn.no so far this year, compared to last year, Tesla sales have fallen.
The number of Tesla model Ys that have been markedly sold has fallen by 26.05 per cent. The calculation was made by Finn.no by comparing the number of cars sold from 1 to 21 January, compared to 1 to 21 February this year.
In the same time period, there is a decrease of 3.73 per cent for model 3.
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Marginally cheaper
It is not only the number of car models that has fallen, but also the prices.
A Tesla model Y is now 7.53 percent cheaper than before the price cut became known. This comparison has been made before the price cut, and after the price cut. So from 1 to 13 January, compared to 14 January to 21 February.
Model 3 is 6.67 percent cheaper than before the price cut.
At the end of January, Finn.no informed Nettavisen that the average price of the advertised Model Y at the time had been reduced by NOK 53,000 after the news became known.
Then the average price for Model Y was 636,000 before 13 January and 583,000 after 13 January and up to 24 January.
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Went out hard
There were several who came out strongly against the Tesla price cut. At the latest on Tuesday, Renault’s chief executive, Italian Luca de Meo, was in Financial Times and directed criticism at the electric car manufacturer.
– I hope Tesla continues to dump the price to zero, but we will continue to protect the value of our electric cars. Keeping things like this destroys the value of the electric car for customers, de Meo told the newspaper.
He fears that Tesla’s price cut will weaken confidence in the entire electric car industry.
In January, the owner of the used car shop “K bil” was quick to say that they had to sell the company on to someone with enough financial muscle to take it over.
– Our inventory of NOK 31 million fell ten percent on the spot, said owner and general manager Magnus Groseth of “K Bil” at Rud in Bærum to Finansavisen.
He also said that anyone who has an electric car in their garage should cry.
Not long lasting
But although the price drop has been large, Naf has previously stated that it will not last forever. Tesla has cut prices before, only to raise them again.
– This will not last forever. There is a small gap now, and you should hurry if you want to make a good purchase, said communications advisor Nils Sødal in Naf to NRK that time.
– Those who have bought a Tesla and are going to sell it again will get much less for it. It’s not quite good. I think there are a lot of people who are upset now, he added.
