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The email marketing focuses on sending a message in order to acquire new customers, develop relationships with current ones, create loyalty, interact, generate sales, confirm a purchase order, and so on.
With the email marketing We seek to create an opportunity to communicate with current and potential clients to build long-term relationships. Not for nothing is it widely used, being highly effective
Creating a truly effective email marketing strategy is not a matter of writing emails telling the benefits of our product or service, but rather it must correctly segment customers and generate specific messages for each situation.
Benefits of generating an email marketing campaign
-Allows a high degree of customization
As we said before, it should be segmented as much as possible, in order to generate content that our client is looking for and / or waiting for.
-They are very affordable and accessible
If we compare it with investing in a marketing campaign, it is very accessible and campaigns can be done with no money.
–They are as effective as social networks (in some cases, more)
In the sea of posts and promotions on social networks, it is very easy for our product to “lose sight of”.
To compensate for this and reach our clients in a not so massive way, there is email marketing. In addition, we can elaborate more on benefits, discounts, etc. by linking directly to our online store.
See also: Influencers: are they needed to sell?
-They help the client to finalize the sale
If a client has already decided to purchase our product, but has not yet made it, email marketing is a help, a guide to make things easier for them. And therefore, this increases our conversion rate.
-The results can be measured
I always emphasize that what we cannot measure is very difficult to professionally monitor.
Therefore, email marketing gives us metrics in which we can easily see the effectiveness and make changes according to the results. We can know who opened the mail, at what time, where they clicked (links, etc.)
-Keep us in the customer’s mind
Email marketing is perfect to keep us in the head of our client, even though, for example, the purchase is not periodic.
It also saves us the work of having to generate reminder flows so that when you have to buy, we are among your options.
For all this, we cannot stop generating an email marketing campaign to boost our business and, therefore, increase sales.
Author: Alejandra Kindzersky (Market Research – CraneandoT). For questions or suggestions write to [email protected]
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