Do your emails remain left on read? Then secure one of the tickets for the interactive email LIVE event on February 22nd, 2024 in Hamburg and arrive better.
The new year is just around the corner – along with the superficial phrases that are intended to motivate you for the coming year. Whether it’s “New Year, New Me” or “new year, new luck”, there isn’t much content behind it. It is much smarter to set specific goals and address them specifically. How about writing better structured emails in the new year, achieving higher open rates and optimizing your customer journey at the same time? All this and more awaits you at E-Mail LIVE – Digital Bash on February 22, 2024 in Hamburg.
This means our hybrid format is finally entering its third round. Can’t be there in Hamburg? No problem! Then secure a ticket for the email LIVE stream.
Emails rethought
Do you already know Minimal Newsletter? With these, the name says it all, because: THE shorter the newsletter, the better. Brigitte Alice Radl von baresleben explains the advantages of the smart short format and shows best practices for subscribing and watching.
Read or delete – that is the question. Laura Ginter takes you on a fascinating journey through well-founded and proven sales text strategies that will captivate your readers.
After a short coffee break awaits you Danylo Vakhnenko on stage. He talks about email marketing in 2024. The basis is a study of 5,000 top companies that were examined on up to 160 criteria. From trends to benchmarks to challenges, everything is included to optimize your emails.
After a panel on the topic of email marketing status quo and hot takes as well as a regenerating lunch break, welcome us Thomas Federkiel and Tobias Eickelpasch on the dark side of campaigns. The two of them will tell you what you should definitely avoid when implementing marketing automation campaigns! And since without light there is no shadow, the contrast program, the bright side of the campaigns, naturally follows. It’s about practical tips for successful emails, i.e. what to do.
Watch out, this is about you! Of course, only if you want, because: With the live email makeover you have the opportunity to focus on your campaign and have it analyzed and optimized live by our professionals! How it works? Very easy! Choose an email campaign and submit it before the event. You can find out more about this on the Digital Bash website.
Using AI is easy, but being allowed to use it can be quite tricky. In her lecture “How to comply with AI – permissible use of AI in email marketing?” tells you Marlene SchreiberWhat you should pay attention to so as not to stumble over any legal hurdles.
Finally, a long day is coming to an end and the only question left is: Who will be the email quiz master? Michelle finally surprises you with an interactive format in which you can put your knowledge to the test and apply your learnings from the email deep dive.
Your LIVE program
- 9:30 a.m. – 9:40 a.m.: greeting
Michelle Torn | OnlineMarketing.de - 9:45 a.m. – 10:15 a.m.: Atomic Newsletters
Brigitte Alice Radl | cash living - 10:20 a.m. – 10:50 a.m.: Read or delete – this is how you write emails that really resonate
Laura Gintar | TextSells® - 10:55 a.m. – 11:25 a.m.: coffe break
- 11:30 a.m. – 12:00 p.m.: Email Marketing 2024: Trends, Benchmarks & Challenges
Danylo Vakhnenko | absolutely Dr. Black - 12:05 – 12:50 p.m.: Panel: E-Mail Marketing Status quo und Hot Takes
- 12:55 – 13:55: lunch break
- 14:00 – 14:30: The dark side of campaigns: What you should definitely avoid!
Thomas Quill | FEDERKIEL & FRIENDS – AGENCY FOR DIGITAL MARKETING
Tobias Eickelpasch | Rock your email - 2:35 p.m. – 3:05 p.m.: The bright side of campaigns: Practical tips for successful emails!
Thomas Quill | FEDERKIEL & FRIENDS – AGENCY FOR DIGITAL MARKETING
Tobias Eickelpasch | Rock your email - 3:10 p.m. – 3:40 p.m.: Email makeover live: your campaign in focus!
- 3:45 p.m. – 4:15 p.m.: coffe break
- 4:20 p.m. – 4:50 p.m.: How to comply with AI – permitted use of AI in email marketing?
Marlene Schreiber | HÄRTING lawyers - 4:55 p.m. – 5:25 p.m.: Who will be the email quiz master?
Michelle Torn | OnlineMarketing.de - 6:00 p.m.: End
Michelle Torn | OnlineMarketing.de
The strictly limited tickets are currently on sale – so secure your own quickly to be there and expand your email expertise. We look forward to seeing you on site E-Mail LIVE by Digital Bash from OnlineMarketing.de on February 22, 2024.
2023-12-20 02:06:05
#EMail #LIVE #Digital #Bash #OnlineMarketing.de
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