The eMAG online shopping platform has prepared 1.5 million products in stock for the campaign
The ninth edition of eMAG Black Friday in Bulgaria will be held on November 19. For an even better user experience, at group level eMAG has invested € 4.5 million in technology, and as part of the campaign, customers will be able to take advantage of discounts on over 1.5 million products offered by eMAG and Marketplace retailers. the platform. The company expects this year’s Black Friday to be the biggest event in its history in Bulgaria.
In the last year, a significant number of new customers have placed their first order online, and those who have already used this channel have diversified their shopping cart with products of new categories and increasingly prefer card payments, such as this Black Friday co-branded credit card. of eMAG to be used even more.
Customers are waiting for Black Friday to find the right offer for the products they need. Among the most desirable categories are small appliances, as well as TVs, clothes and shoes, mobile phones and household goods, according to a survey conducted in October by Kantar *. At the same time, 96.9% of Bulgarians living in urban areas have heard of Black Friday, and over 20% of those who expressed interest in shopping during the campaign intend to spend over BGN 500 for this.
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“At eMAG Black Friday, you have the opportunity to save money on products you need, or just the ones you like. This is one of the best moments to buy – we and Marketplace retailers have been preparing since the summer and we are focused efforts in one day: eMAG Black Friday, November 19. Serious investments have been made in our new warehouse, technology and showroom network to enable people to enjoy a good e-commerce experience, “said Silvio Gugui, CEO of eMAG Bulgaria.
Preparing for the event
As every year, Black Friday is carefully planned and eMAG has purchased the stock on time. The investments made in recent years in expanding the company’s warehouses on a group level, which currently have a total area of 250,000 square meters, as well as 35 football fields, providing the necessary space to maintain the additional inventory provided, also contributed to this. earlier than usual in preparation for Black Friday. In addition, at the group level, eMAG has invested 4.5 million euros in technology, of which 2.3 million for the purchase of new servers.
Delivery of orders by December 4
In order to deliver all Black Friday orders by December 4, 2021, eMAG from the parent company has increased the number of its employees by 600 people in the warehouses and in the customer service area. Consumers will be able to choose delivery to one of over 3000 places of receipt throughout the country (courier offices, branches of Bulgarian Post), to take their orders from one of the three new showrooms of the company in our country or to be delivered by courier.
Special offers
As usual, during eMAG Black Friday there will be a wide variety of special offers that are offered exclusively for the campaign by Marketplace merchants on the platform. These include full visits to sporting events such as the Barclays Premier League, Serie A in Italy and Formula 1; New Year in Egypt, Zanzibar or Turkey; a selection of over 15 cars and motorcycles, all available in stock, with the biggest Black Friday discount, of € 22,000, for the Nissan Leaf electric model. There will also be offers for apartments, for cosmetic and medical services with over 30% Black Friday discount, fuel vouchers and first-class brands of alcohol – among them a set of collector’s wine Biondi Santi Brunello di Montalcino Vertical Collection 2011-2006-1995, 3 pcs. x 750 ml at a special Black Friday price of BGN 2,430.
Here are the first products from the eMAG offer for Black Friday **:
- Television LG 55UP75003LF, 55 “(139 cm), Smart, 4K Ultra HD, LED– Black Friday price BGN 699.99.
- Laptop Gaming Acer Nitro 5 AN515-55, Intel® Core™ i5-10300H, 15.6″, Full HD, RAM 8GB, 512GB SSD, RTX™ 3050 4GB, No OS, черен– Black Friday price BGN 1299.99.
- Smartphone Samsung Galaxy A52s, 128GB, 6GB RAM, 5G, Awesome Violet– Black Friday price BGN 555.99.
- Laundry Samsung WW70T4540TE / LE, 7 kg., 1400 rpm.– Black Friday price BGN 449.99.
- Frying pan Amercook Brittany, compatible with all heat sources, induction, 26 cm– Black Friday price BGN 8.99.
- Set of 2 electric toothbrushes Philips Sonicare EasyClean HX6511 / 35, sound technology, up to 31,000 brush strokes / min. – Black Friday price BGN 69.99.
* The national representative survey was conducted by Kantar Romania on behalf of eMAG among 1008 respondents aged between 18 and 55 living throughout the country, in the period 19-31 October 2021.
** When you open the links to Black Friday products listed in this material, you will see their current prices for the period before the campaign. The indicated Black Friday prices will be visible and up-to-date, starting on 19.11.2021 after the start of the campaign until its end or until the available quantities are exhausted.
* eMag content
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