Ministry of Economy stands Firm on X Platform Amid Global Shifts in Social Media Strategy
The ministry of Economy (ME) has reaffirmed its commitment to using Elon Musk’s X platform as a vital channel for public dialog, despite recent moves by other institutions to step away. This decision comes in response to announcements from the german Ministry of Defense and the Army, which have decided to cease posting on the platform.
Representatives of the ME told LETA agency that “X is considered a very notable data channel for informing a certain part of the public.” However, they emphasized that if any risks or recommendations to halt communication on the platform arise from responsible authorities, the ministry will “evaluate it responsibly and promptly.”
The ME’s presence on X is significant, with over 12,500 followers from diverse target groups. The platform is primarily used to share updates on government decisions, regulatory changes, planned events, and other current affairs. This contrasts with the ministry’s more active engagement on Facebook, where it manages three accounts, including the long-running “Live Warmer” campaign focused on energy efficiency and housing, and the “Support for Entrepreneurs” account, which highlights measures for businesses.
The German ministry of defense’s decision to leave X stems from concerns about the platform’s ability to facilitate an “objective exchange of arguments.” Moving forward,the ministry plans to rely more heavily on WhatsApp to disseminate critical news and updates.
This shift comes amid broader scrutiny of X’s role in public discourse. European lawmakers have urged the European Commission (EC) to investigate whether the platform’s algorithms are impartial and whether Elon Musk is promoting his own posts. Musk, who has become a close associate of US President Donald Trump, has recently made headlines for his political commentary, including calls for the resignation of leaders in Germany and the UK.
Key Points at a Glance
| Aspect | Details |
|———————————|—————————————————————————–|
| ME’s Stance on X | Continues to use X as a key communication channel |
| ME’s X Followers | Over 12,500 from diverse target groups |
| German Ministry of Defense | Will stop posting on X, citing difficulties in objective argument exchange |
| Alternative Platforms | WhatsApp for Germany; Facebook for ME’s active communication |
| European Commission’s Role | Investigating X’s impartiality and Musk’s influence |
The ME’s decision underscores the platform’s enduring relevance for certain audiences, even as its role in global communication faces increasing scrutiny. As debates over X’s impartiality and influence continue, the ministry’s approach highlights the balancing act between leveraging social media’s reach and navigating its complexities.
For more insights into Elon Musk’s impact on global platforms, explore how he has transformed X into a globally influential media powerhouse [[2]].
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