ElPozo King Upp, the young brand of El Pozo Alimentación, renews its support as sponsor of ‘La Velada 4’, the most important digital and boxing event in Spain, organized by Ibai Llanos.
Thus, sponsors for the fourth consecutive year this show that will take place on July 13 and, for the first time, will be held at the Santiago Bernabéu stadium, in Madrid. Faithful to its commitment to the new generations, ElPozo King Upp consolidates itself as the only brand that has supported all editions of ‘La Velada’ and is committed to the future of digital entertainment.
Last year, ‘La Velada’ reached the highest number of viewers on Twitch, with 3.4 million viewers, and the tickets sold out in just an hour. This year, it wants to reach a record both on a digital scale on Twitch and in attendees to the event itself, with a capacity of more than 84,000 viewers.
‘La Velada 4’ will feature the presence of renowned streamers. The fights will feature world-class content creators in the digital world such as Yo Soy Plex and El Mariana, in addition to the long-awaited meeting between Viruzz and Shelao. There will also be new features compared to previous editions, such as a 2 vs 2 female combat and a ‘King of the track’, where 10 streamers will participate, all against all. To liven up the wait between fights, the event will feature musical performances that will be announced in the coming months.
ElPozo King Upp has prepared several promotions so that fans can experience ‘La Velada 4’ to the fullest. Through different mechanics, participants will be able to win tickets, prizes and exclusive experiences to attend the event live at the Santiago Bernabéu. In addition, ElPozo King Upp will organize surprises around the competition referee, who will be revealed before the fights.
«Seeing the growth that ‘La Velada’ has had during all these years and being the only brand that has been present since the first edition is a great source of pride for ElPozo King Upp. ‘La Velada’ is the most important digital event in Spain and a channel to reach new generations through dynamic and fun content,” said Alfonso Rubio Corral, Digital Marketing Manager of El Pozo Alimentación.
“I am very grateful to El Pozo Alimentación for having been with me since the first edition of ‘The Evening of the Year’, accompanying me since 2021 in this madness. Once again, we will go hand in hand with ElPozo King Upp,” said Ibai Llanos, organizer of La Velada.
Play the Game Agency, with its extensive experience in the Gaming and digital entertainment sector, continues to be the architect of this sponsorship that is committed to disruptive actions and helps connect brands with younger generations.
2024-03-05 11:50:26
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