Jakarta –
Elon Musk did not receive the tweet at the time Super Bowl less popular than the US President’s tweets Joe Biden. As a result, engineer Twitter even work overtime.
Early Monday morning, at 02.36 to be precise, James Musk sent an emergency message to a Twitter engineer, which read something like this:
“We are in the process of debugging engagement issues on the (Twitter) platform,” the Twitter CEO’s cousin wrote via Slack. Not to forget, he tagged @here to make sure anyone who is online reads the message.
“Anyone who can access the dashboard and write the software please solve this problem. This is a very urgent problem. If you want to help please flag this message,” he added.
The ‘urgent’ problem was only revealed when the engineer — who was still sleepy — opened his laptop. Yes, Elon’s tweets about the Super Bowl got lower engagement than Joe Biden’s tweets.
In his tweet, Biden supported his wife’s guess that the Philadelphia Eagles would win. The tweet received nearly 29 million impressions.
Meanwhile, Elon, who also supports the Eagles, only got 9.1 million impressions. He later deleted Elon’s tweet out of frustration, quoted detikINET from The Verge, Wednesday (15/2/2023).
There have been two ‘losses’ of this Super Bowl for Elon. First, the Eagles lost to the Kansas City Chiefs. Second, his tweets are less famous than the US President’s. Annoyed, Elon immediately returned to San Francisco using a private jet and immediately ‘tried’ his team.
The effect of this was immediately seen by Twitter users in various countries. Elon’s tweets immediately appeared, even successively, on Twitter users’ For You pages.
According to Platformer, Elon even threatened to fire the remaining engineers. The threat was a success, because the Twitter engineering team immediately created a system designed to ensure that Musk’s tweets were promoted to all Twitter users.
Elon’s obsession with engagement and impressions on Twitter seems to be no joke. Previously, he fired one of the two senior engineers at Twitter for saying that Elon’s popularity on Twitter was declining because people were no longer interested in him.
Watch Video “Elon Musk Locks His Twitter Account, Why?“
(asj/fay)
