Musk announces subscription model
Will Twitter become political “OnlyFans”?
4/13/2023 9:54 p.m
Since taking over Twitter, multi-billionaire Elon Musk has tinkered a lot with the business model. Now he announces that Twitter users can offer subscriptions to their followers. From long texts to hours of videos, it could be “any material”.
Twitter boss Elon Musk has announced a way for users to offer subscriptions to their followers. The content could be “any material”, from long texts to hours of videos, the Tesla boss wrote on the short message service. In the first twelve months, Twitter will not withhold any money. The aim is “to maximize the wealth of the creators”. Details were not initially known. Musk speaks of an application process for the model. Since taking power at Twitter, Musk has transformed the company at breakneck speed. As a result, many advertisers suspended their activities there. Musk recently said that most have since returned.
The model proposed by Musk is reminiscent of the “OnlyFans” portal. There, account holders offer their followers photos and videos for a fee – but these are often of pornographic content on the portal. It remains to be seen whether some Twitter content will sell like hot cakes.
US broadcasters are turning their backs on the platform
Musk’s announcement comes amid discussions about how Twitter characterizes US media on the portal – could also be seen in part as a kind of distraction and regaining the current agency. First, the US broadcaster NPR put its activity on Twitter after a confrontation with owner Elon Musk. Musk had put the NPR account with the flag as a state-controlled media organization in a row with the Chinese news agency Xinhua or the Kremlin TV station Russia Today. After criticism, the marking was somewhat softened. But that didn’t calm things down either.
Now the publicly funded TV channel PBS has followed suit and is the second US broadcaster to stop its activity on Twitter because of a controversy with owner Elon Musk. Twitter recognized PBS as a state-funded media organization, as did broadcaster NPR. The broadcasters find this misleading, since state funds only make up a small part of the financing.
