US billionaire Elon Musk confirmed today, Saturday, that Twitter’s cash flow remains negative due to a decrease in advertising revenues by nearly 50 percent as well as a heavy debt burden, which did not live up to his expectations in March that the platform could reach positive cash flow by June.
“We need cash flow positive before we can have the luxury of anything else,” Musk said in a tweet.
This is the latest sign that aggressive cost-cutting measures since Musk’s acquisition of Twitter in October were not enough alone to shift cash flow into positive territory, and it also indicates that Twitter advertising revenue may not have recovered as quickly as Musk spoke about in an interview with the BBC. BBC) in April when it said most advertisers had returned to the site.
After laying off thousands of employees and cutting bills for cloud services, Musk said the company cut its non-debt expenses to $1.5 billion from the $4.5 billion expected in 2023. Twitter also has to make annual interest payments of about $1.5 billion.
More news
It was not clear how long Musk had indicated the 50 percent drop in ad revenue. Musk said Twitter is on track to generate $3 billion in revenue in 2023, down from $5.1 billion in 2021.
Twitter was criticized for being lax in supervising content, which was followed by the withdrawal of a large number of advertisers for fear that their ads would appear alongside inappropriate content.
copyright:
original content: original content
2023-07-15 20:00:02
#Twitters #weak #cash #flow #shocks #Elon #Musk
