Elisabeth Holder and Céline Kaplan have just launched their online store, OOOF (Out Of Office Forever) in which you can discover a whole world of lifestyle, buy capsule collections, and above all “stay out of the office forever”. It’s colorful, fresh, aesthetic and inspiring, we highly recommend you follow their Instagram account.
The former CEO of Ladurée US and his press secretary met 12 years ago for the opening of Ladurée in New York. They have worked together for all these years with shared tastes and a constant mutual desire to discover small addresses and niche products. Initially, the two women simply had in mind to share them with a community, then entrepreneurship quickly took over. They then decided to create their online store.
L’esprit « Out of Office Forever » vibes
Elisabeth Holder, who comes from the ready-to-wear and luxury world before joining the family group and managing the development of Ladurée in the United States, and Céline Kaplan, press officer in the fashion world, from beauty and lifestyle, embarked on the adventure without asking too many questions. “It is the accumulation of our different journeys, the encounters we have had, the American state of mind which is really in sharing what we love, the people we meet, which has made us motivated. »
It is a concept store, an online store which offers capsule collections and very varied exclusives.
The co-founders started with “ a capsule of bright and sunny treasures » as summer approaches, very original gold jewelry, even quirky like a palm frond and an 18-carat mask handmade in New York, to hang on a chain.
Then a collaboration with the Parisian ceramics brand of Caroline Petit, Three Seven, where lovely little cups, mugs and vases entirely made and painted by hand were born.
The two New Yorkers, long looking for the perfect headgear that could withstand both a harsh winter or a strong gust of wind while remaining “stylish”, had the idea of creating the design of the hat perfect, very colorful, and to have it hand knitted by a woman in Portugal.
You will also find wax cushions embroidered in Senegal in the workshop.’association CSAO created by Ondine Saglio, where 150 women embroider by hand, vintage shirts for men but for women, embroidered and found in Paris by Louise that they discovered on Instagram…. “The idea is not to take ourselves seriously, to offer slightly offbeat, fun, colorful products that bring a smile, but at the same time pretty and of very good quality »
Handcrafted and 100% feminine
So far, all of their collections are 100% made by women, a coincidence they appreciate. “We like to be in contact with artisans, we are sensitive to the fact of being at the heart of the creation of the product, this is what leads me today to want to find new artisans and share their know-how . »
In the near future we will also find on the site a curation of products that we can either buy directly, or indirectly by being redirected to the brand, an additional cord to this site full of original treasures.
2024-04-06 17:36:26
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