Lilly, the American pharmaceutical group, has announced the signing of three partnerships with the Organizing Committee for the Los Angeles 2028 Summer Games, the United States Olympic and Paralympic Committee (USOPC) via the Team USA, and media conglomerate NBCUniversal.
The partnership between Lilly and the American sports authorities was formalized earlier this week, renewing their collaboration that began ahead of the Tokyo 2020 Games. However, this renewal goes beyond the previous edition of the Games and now covers the Games of Paris 2024, Milan-Cortina 2026, and especially the Los Angeles 2028 Games. During these three editions, Lilly will provide its expertise to American athletes by supporting them in terms of health and access to medication.
Patrik Jonsson, Executive Vice-President of Eli Lilly and Company and Chairman of Lilly USA and Lilly Immunology, expressed his pride in supporting Team USA as they prepare for the Olympic and Paralympic Games. He recognizes the athletes’ remarkable journey to strengthen not only their bodies but also their minds, lives, and relationships. Jonsson emphasized that Lilly’s involvement is rooted in their purpose to improve people’s lives and their belief that everyone should have a fair chance at excellent health and positive well-being.
Dr. Jonathan Finnoff, the USOPC Chief Medical Officer, echoed the importance of athletes’ health and well-being in achieving their dreams on and off the field of play. He emphasized their commitment to supporting Team USA athletes in their living, training, and competing environments, and expressed delight in welcoming Lilly back as a great partner in this effort.
In addition to the partnership with Team USA, Lilly has become one of the sponsors of the LA 2028 Nationals, as part of their global strategy. The company’s arrival will result in its integration within the Consultative Committee of LA 2028 Partners. Alongside their interest in sports, Lilly has also entered into a partnership with NBCUniversal for the coverage of the Olympic and Paralympic Games on all of the media conglomerate’s broadcast platforms until 2028.
Through this partnership, Lilly aims to raise awareness among viewers about health issues such as diabetes, the prevention and treatment of cancer, and other pathologies that affect the health of millions of Americans.
Overall, Lilly’s partnerships with the Organizing Committee for the Los Angeles 2028 Summer Games, the USOPC via Team USA, and NBCUniversal demonstrate their commitment to supporting American athletes and promoting health and well-being.
How will Lilly’s partnership with the USOPC and NBCUniversal contribute to advancements in sports medicine and enhance athlete performance through research
Medical needs and research.
Lilly’s partnership with the Organizing Committee for the Los Angeles 2028 Summer Games, the USOPC, and NBCUniversal emphasizes the company’s commitment to supporting athletes and promoting health and wellness. This collaboration builds on their previous partnership for the Tokyo 2020 Games and extends it to cover future games including Paris 2024, Milan-Cortina 2026, and Los Angeles 2028.
As part of the partnership, Lilly will utilize its expertise in pharmaceuticals to provide medical support and research for American athletes. This includes addressing the medical needs of athletes during the games and conducting research to further enhance sports medicine and performance.
The renewal of their collaboration highlights the success of their previous partnership and the value Lilly brings to the table. By aligning with the USOPC and NBCUniversal, Lilly gains a platform to reach a wide audience and showcase its commitment to improving athlete health and performance.
Lilly’s involvement in the Los Angeles 2028 Games and other upcoming events exemplifies their dedication to the advancement of sports medicine and their ongoing support of American athletes. Through this partnership, Lilly aims to contribute to the success of Team USA and promote the importance of health and wellness in sports.
This collaboration between Eli Lilly and Company, Team USA, and NBCUniversal for the Los Angeles 2028 Summer Games is a great initiative to support our athletes and promote the spirit of competition. Excited to see the positive impact it will have on the sporting industry and the city of Los Angeles!