For most traders, the end-of-year celebrations represent an important part of their turnover. A part at the very least compromised in this period of confinement.
Montluçon (Allier): a centralized space to learn about the new ways of selling the city’s businesses
A Facebook group to help each other
In an attempt to help each other and make themselves known during this difficult period, eleven traders from Montluçon and its surroundings have decided to organize their Christmas market … online. They thus created, shortly after the start of confinement, the Facebook group Christmas e-market for independent girlfriends (Montluçon and surroundings).
“By talking to other girls, we thought it would be a good idea to find a collective way to showcase our different products. “
Charlene Ostertag (manager of L’Armoire by OC and at the initiative of the Facebook group)
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“A way to make oneself known while being united. And as the Montluçon Christmas market is canceled … “
These are various products that can be found on this virtual Christmas market: perfumes and cosmetics, candles and other decorative objects, offers of naturopathic, aesthetic, hairdressing workshops, games of awakening, construction, society or even creative hobbies, clothes for men, women and children, savory and sweet preparations …
“We are only small independent companies in the sector,” continues Charlène Osterbag. Independents who need initiatives like this to have a little more visibility.
Last day before the reconfinement in shops in Montluçon (Allier): hairdressers are stormed
Laura Morel
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