Electronics retailer Conrad is largely giving up branch business

The electronics retailer Conrad Electronic is reacting to the trend, which has recently been intensified by the corona pandemic, that private customers are increasingly shopping online instead of going to a store. As the company, based in Hirschau in the Upper Palatinate, has now informed the BR in writing on request, it therefore “no longer wants to operate its branches in the previous format and number.”

Only branch in Wernberg remains open

Specifically, according to the current status, only the branch in Wernberg-Köblitz in the Schwandorf district should continue as before. The company’s logistics center is also located there. All other locations “are or will be closed during the year,” Conrad said in the statement. This then affects the branches in Berlin, Bonn, Bremen, Frankfurt am Main, Hamburg, Hanover, Mannheim, Munich and Regensburg.

Focus on the B2B sector

The company now wants to focus more on the so-called “business-to-business” sector (B2B) – with the aim of becoming “Europe’s leading B2B procurement platform for technical operating needs”. The first business customer branch already exists in Hürth in North Rhine-Westphalia, and it is said that other locations are being sought.

What happens to the employees?

Conrad initially did not provide information on the number of employees affected by the closures. CEO Ralf Bühler emphasized in a statement that the employees had been informed at an early stage. One is “in talks to find socially acceptable regulations and to live up to our social responsibility. Employees from the branches naturally have the opportunity to apply for vacancies within the Conrad Group.”

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