Matthias Hell is an ecommerce and retail expert as well as an author. He regularly publishes articles in renowned trade magazines and e-commerce blogs. Most recently his book “Local Heroes 2.0 – News from the digital pioneers in retail” was published.
Starting in the 2022/2023 season, Cyberport will be the Official Lead Entertainment Partner of the National Football League (NFL) in Germany and will exclusively present the official pre-match and half-time shows at the German NFL venues in Munich and Frankfurt am Main.
Photo: NFL Germany
Once vilified as a pure US sport, millions of people in Germany now watch American football games on their TV, smartphone, tablet or computer. As a result, there is great anticipation between them for the 103rd NFL season and the first match of the regular season in Germany. As the new Lead Entertainment Partner of the National Football League (NFL) in Germany, electronic mail order company Cyberport, which belongs to the Burda Group, is banking on the growing popularity of the sport.
“We are proud to be the Official Lead Entertainment Partner of the NFL in Germany and the Presenting Partner of pre-match and half-time shows in Munich and Frankfurt,” explains Aliz Tepfenhart, CEO of BurdaCommerce. “The opening match of the NFL in Germany is a historic event for both the more than 17 million football fans in Germany and Cyberport. Football is fascinating and an important part of football’s success is entertainment. We want to share and promote. this enthusiasm and the right technology for first-class entertainment, because entertainment connects the NFL with Cyberport and Cyberport customers, “says Tepfenhart.
The German National Football League is also happy with the choice of sponsors. “We look forward to having Cyberport on board as NFL Germany’s Lead Entertainment Partner,” said Alexander Steinforth, General Manager of NFL Germany. “With Cyberport as the presentation partner of pre-match and half-time shows, all American football fans in Germany can expect a truly special entertainment experience with the latest technological innovations.”
As a Lead Entertainment Partner, Cyberport will present the pre-match show with a musical highlight on November 13, 2022 in Munich and provide experiences in the fan zone. Cyberport also offers fans access to matches in Germany and the official Super Bowl party in Germany on February 12, 2023. “Plus, football fans will find everything they need for a successful game day at Cyberport such as entertainment and tech savvy. You can make that stadium feel right at home and play the moves on the console, “says the mail-order electronics company.
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