Even in the land of Uncle Sam therefore, the electric car is making its way. A growing success which, according to Jesse Toprak, chief analyst of the Autonomy electric car subscription service, is in particular due to the fact that the economic model is mainly evolving towards “ mass-produced electric cars that anyone can buy “. However, many new vehicles are still far from the 30,000 euro mark. Even more, according to him, even for those who have done so until now, it will become too difficult to ignore the electric car market from now on ».
If there is one that seems to be sulking in any case, it is the luxury sector. In total, no less than nine more or less upscale brands are not offering a new vehicle this year. And when names such as Aston Martin, Bentley, Ferrari, Maserati or Rolls-Royce keep a low profile in the United States, all eyes turn to them too. But according to Bloombergthere is another reason.
Marketing campaigns for luxury vehicles seem to be far more effective through buzz-seeking online or at private events than traditional, crowded car shows. Lamborghini thus plays a double game between intimate studio presentation and presence at the Javits Convention Center where the NYIAS is held to unveil its new Huracan Tecnica. The firm is thus taking care of its image on an American market which is still successful for it.
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