In increasingly competitive markets, Sports Marketing has become a powerful tool with high impact throughout the business ecosystem. As a consequence, the training of professionals in the sector is growing due to the demand for specialists, both from companies and from all sports properties. (Federations, confederations, clubs, entities, associations, leagues, tournaments and events).
Sports Marketing has managed, throughout its evolution, to professionalize sport in the age of technology, having by itself a high percentage of incidence, through its symbols and the behaviors of sports consumers.
The seminar provides the knowledge to determine and measure the current and future strategic value of sport for companies (globalization, differentiation, diversification and digitization). Also for iIntegrate in a theoretical and operational way all the phases of global management in sponsorships for sports properties (evaluation, negotiation, activation and measurement),
Analysis of the applicable mechanisms will be carried out when activating a sponsorship from strategic planning to the implementation of actions that guarantee the greatest possible impact on the brand and business objectives.
In short, these competencies to be achieved are added by knowing, analyzing and applying sports marketing strategies, development strategies, launching and positioning of new products.
It will serve tMake decisions in relation to product, price, distribution and communication components, know the qualitative and quantitative tools of analysis and diagnosis for sports market research.
Analyze and assess the role of digital communities and social media in sports properties, learn about the world of the Esports industry and its marketing system.
Finally, interpret the financial statements of a sports property and the brands associated with the sport.
The exhibitors will be experts from Mexico, Colombia, the United States, Argentina, Spain and Canada. The event will take place through zoom, on Saturday June 26.
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