A concerned reader named Declan reached out to us on behalf of his elderly father, Patrick, who had a terrible experience with telecommunications provider Eir. Patrick, who is the primary carer for his mother suffering from MS and dementia, relies heavily on internet and landline communication to connect with the outside world. Eir’s excellent marketing and advertising campaign encouraged Patrick to switch from Virgin. However, after being promised a technician home visit to set up his service, the technician did not show up, and the landline was disconnected before the proposed visit date. Despite several calls and emails, there was no follow-up from Eir, leaving Patrick with no choice but to revert to Virgin. Currently, Patrick’s parents’ home without internet and a landline, which causes significant anxiety and worry to his mother, who used it to communicate with friends and family. Patrick hopes that others won’t fall into the “Eir trap,” and he brought his experience to our attention. We contacted Eir, and after investigating the issue, they apologized for the error and confusion caused by a sales agent providing contradictory information. They pledged to work with the sales team to ensure that this never happens again.