Good Morning! The nominees for the Swiss Film Prize 2021 were announced yesterday at the Solothurn Film Festival. A total of 42 works or filmmakers can hope for a prize in 12 categories. The award ceremony is scheduled for March 26th in Geneva. Federal Councilor Alain Berset used the film days as an opportunity to pay tribute to Markus Imhoof, winner of last year’s honorary award. Industry news follows.
Over 6.5 million items were sold on Ricardo last year – that’s one transaction every five seconds and 29 percent more than in the previous year. And the second-hand market is booming: around two thirds of the items sold through Ricardo were second-hand. With 360,000 new members, almost 30 percent more registered than in the previous year and the 4 million member limit was cracked. Renowned trend researcher Li Edelkoort recognizes a growing need in modern society for silence and clarity, for authenticity and meaning. Together with Rado, she has now created a watch that reflects this zeitgeist. The Rado True Thinline Stillness invites you to consciously take your time. For every single moment and for a lifetime. European consumers look carefully when choosing brands. Commitments beyond the economic purpose play an increasingly important role. People wonder what the companies behind a brand contribute to the well-being of a society. According to a GlobalWebIndex study, 64 percent of Internet users are of the opinion that brands should run advertising campaigns that relate to the corona pandemic. Other industries can really only dream of this. In 2020 Denner will grow by 15.7 percent and report net sales of CHF 3.8 billion. This is something you should be especially happy about in the advertising and media industry. Because thanks to the good numbers of the retail trade, the advertising expenditure does not collapse even more. In many companies, the budgets for digital marketing are still growing. In the third episode of the webinar, the HORIZONT Swiss Digital Talk, which the SWA is organizing together with HORIZONT Swiss, aims to use best practice examples and discussions to investigate how the impact of campaigns in digital channels can be improved. The webinar will take place the day after tomorrow. The past year was the ultimate acid test for the positioning of many brands. A survey by the brand consultancy Sasserath Munzinger Plus now shows which brands were able to take advantage of the crisis and have grown with the confidence of Germans – and which have not. The outcry was great: Facebook wants to introduce new terms of use for WhatsApp in mid-May – and with the announcement it has alienated millions of users who are now registering with the competition. Will this reshuffle the cards in messenger marketing? Matthias Mehner, Chief Marketing Officer of the Messenger People service provider, explains how business is changing. The industrial goods business seems to run by itself. Investments in marketing or in the brand are often viewed as superfluous. The fact that so many industrial companies in Germany fail to recognize the potential of their brands is a major problem from Andreas Ernst’s point of view. In his guest contribution, the managing director of Consulting at Jung von Matt Next Alster tries to explain why the industry still believes in fairy tales.-
