In Goudi, at a strategic point opposite the Children’s Hospital, the first efood local store made its debut, with the Greek subsidiary of Delivery Hero aiming for larger shares in the small retail market, which is not only small since it has a total turnover of over 2 billion . euros.
Along with entering the physical shopping network and as it has long since broken the “monogamous” relationship with Sklavenitis, efood is expanding its collaborations with Greek supermarkets at the level of product ordering and distribution, adding to its portfolio of collaborations, three new “customers”, other than AB Vasilopoulos.
The development of efood local stores
As Mr. Haris Takas, General Manager of efood, reports to OT, this is the first corporate store of the efood local chain, which will also be developed through franchising, with the second opening in the next period in the northern suburbs of Attica.
“Then we will give some time to find out what problems may arise in the project, from construction issues and coding issues, to systems operation,” notes Mr. Takas, saying that the actual development will start from the beginning of 2025.
The first efood local store with an area of 100 sq.m. with extended opening hours in the model that convenience stores operate today, it houses a wide range of products, such as coffee, food and snacks, but also soft drinks, drinks, as well as tobacco and mini market items.
To the reasonable question of what new the new chain brings, Mr. Takas states that the combination of snack solutions – on the go, freshly baked breakfast, coffee and small retail in this quality does not exist in the Greek market. “We are trying to provide solutions to foreign convenience store standards,” he points out.
It should be noted that food to go is one of the top five trends for 2024 in grocery according to McKinsey.
The development of efood local stores does not mean that the networks of kiosks (more than 400 points) and convenience stores (+50 Kiosky’s) that efood already has in its portfolio (these are the companies of the Mouchal group) will be abandoned which the company acquired in 2021).
According to Mr. Taka, the network of convenience stores will be developed in parallel with efood local, however, having seen how the acceptance for the new chain develops, the management will decide in the next period whether there will be synergies.
efood is no longer… monogamous
After AB Vassilopoulos, which was the first to intrude on efood’s… monogamous relationship with Sklavenitis, now through the well-known electronic platform orders and distribution of products are also made for the supermarket chains Bazaar, Chalkiadakis (60% owned by Sklavenitis), Carrefour and Agora Natalie in Thessaloniki.
Apart from the aforementioned, the management of efood is also in discussions with the My Market chain of the Metro group (Panteliadis family).
In any case and despite the broadening of efood’s horizons, the collaboration with Sklavenitis continues, however the pilot service Sklavenitis Express, which also operates through the well-known platform, enabling online shopping from 2,500 codes with delivery in 40 – 45 minutes.
Regarding the cooperation with AB Vassilopoulos, Mr. Takas states on behalf of efood that he is “very pleased”.
According to research by Convert Group, in the first half of the year, the sales of Online Super Markets increased by 7% to 164 million euros, but not including Q-Commerce players with their own warehouses such as eFood Market & Wolt Market which are constantly gaining share in the Greek market.
Of course, the turnover of Online Super Markets falls significantly short of the turnover of the physical network, since it represents only 2-3% of the total revenues of organized food retailing.
Source: ot.gr
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