Silva Dávila will chair the jury for the Effie Awards Latin America. The regional president of Danone Latam and member of the global executive committee, and Leading Women Mexico 2021, she will be the president of the jury of the awards organized by Adlatina and Effie Worldwide.
The Effie Latam program aims to honor the best advertising, marketing and communication campaigns that present effective results in achieving strategic objectives.
The Effie Awards were created in 1968 by the American Marketing Association, New York, and have since been recognized by advertisers and agencies as the most important awards in the advertising industry.
Dávila has a degree in marketing from Unitec, with a master’s degree in business economics by EGADE Business School, ITESM and with postgraduate degrees at IMD, Harvard Business School & INSEAD. The professional she joined Danone in October 2017. She came from working almost thirteen years (2004-2017) at Mars, where she came to play the role of VP & global food chief marketing officer, and a similar stage (1992-2003) at Procter & Gamble, from which she retired as director of marketing for Latin America. Today she is the regional president of Danone Latam and a member of the global executive committee.
EFFIE LATAM
Registration for the Effie Awards Latin America is now open and the second deadline is July 11. Effie Awards celebrates effectiveness worldwide with Global Effie, APAC Effie, Euro Effie, Effie for the Middle East, North Africa, Latin America Effie programs and with national programs taking place in more than 50 countries.
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