Kristina Bulle, DACH marketing director at Procter & Gamble
Believing in hype is not Kristina Bulle’s thing. The DACH marketing director at Procter & Gamble is skeptical about trend topics such as influencers and AI. And in the digital channels she wants more efficiency instead of hype. New in-house teams will help with this and will take over the planning and deployment of the campaigns themselves. The first results are encouraging.
One of your heartfelt issues as CMO is improving advertising effectiveness. In the discussion about this, it is noticeable that creativity as an inst
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2023-11-04 05:59:14
#DACH #CMO #Kristina #Bulle #Procter #Gamble #digital #media #planning #HORIZONT
