Morocco’s Economic, Social and Environmental Council Launches Avatar “Rou’ya” to Modernize Communication
In a bold move to modernize its outreach, Morocco’s Economic, Social and Environmental Council (CESE) has unveiled its first-ever avatar, named “Rou’ya” (رؤية), marking a critically important step in the institution’s efforts to engage with the public in a more dynamic and educational manner. This innovative initiative underscores the Council’s commitment to adapting its communication strategies to meet the evolving expectations of Moroccan society, particularly among younger, digitally connected generations.
The launch of Rou’ya is part of the CESE’s broader strategy to make its missions and recommendations more accessible to the public. By leveraging animated videos and interactive formats, the Council aims to strengthen public interest and foster more active citizen participation. “This initiative illustrates the EESC’s desire to further modernize its communication channels to adapt them to the expectations of Moroccan society,” the Council stated.The avatar’s debut video is designed to present complex themes in a visually engaging and easy-to-understand format. This approach not only enhances the Council’s institutional communication but also aligns with its goal of broadening its audience. “With a first video animated by an avatar,the EESC reaffirms its commitment to adopting best practices in institutional communication and aims to broaden its audience,particularly among younger generations connected to social networks and new media,” the Council explained.
This initiative builds on the CESE’s ongoing efforts to strengthen its interaction with citizens. For instance, the Council has already launched the citizen participation platform “ouchariko.ma”, distributed multimedia content, and increased its presence on social networks. These actions collectively aim to create a more inclusive and participatory dialog between the Council and the Moroccan public.
The introduction of Rou’ya is expected to play a pivotal role in enhancing the Council’s visibility and engagement. By adopting cutting-edge communication tools, the CESE is setting a new standard for institutional outreach in Morocco.
Key Highlights of the CESE’s Communication Modernization Efforts
| Initiative | Description |
|——————————-|———————————————————————————|
| Rou’ya Avatar | An animated avatar designed to present CESE themes in a dynamic and educational format. |
| Ouchariko.ma Platform | A citizen participation platform to foster dialogue and engagement. |
| Multimedia Content | Distribution of videos and interactive materials to simplify complex topics. |
| Social Media Presence | Enhanced activity on platforms like Facebook, Twitter, and Instagram. |
The CESE’s innovative approach reflects its dedication to staying relevant in an increasingly digital world. By embracing modern communication tools, the Council is not only making its work more accessible but also encouraging a new generation of Moroccans to actively participate in shaping their country’s future.
For more details on the CESE’s initiatives, visit their official website or explore their latest updates on ouchariko.ma.
