Edison Chen returns to adidas: forming a global partnership with adidas Originals and launching a blockbuster collaboration!
News of Edison Chen (Edison) leaving Nike and switching to adidas has spread from time to time. Yesterday, the brand and artist brought everyone the answer on social media and officially announced that adidas Originals and Edison Chen have become a global partnership and will launch new adidas Originals by Edison Chen series.
This year marks the 20th anniversary of the founding of the CLOT brand. In addition to bringing you many blockbuster collaborations, it is undoubtedly the most appropriate time to establish a long-term cooperative relationship with adidas and start a new chapter. Edison also said on CLOT social media: “Especially My aesthetic has completely transformed over the past few years. I’m both excited and nervous about this collaboration because with this collaboration we’re going to go in a new direction. 20 years later, I’m more excited than ever .”
The first to return is the NEIGHBORHOOD CLOT SUPERSTAR BY EDISON CHEN three-way collaboration between adidas x Edison Chen x NEIGHBORHOOD. The iconic SUPERSTAR sneakers are reshaped and combined with a zigzag sole and an distressed half-shell toe to form a new silhouette. The upper mesh has reflective decorative Three Stripes details. The new collection is now available at JUICE stores and stores.
Image from instagram @ juicestore
As for this return, many netizens and fashion industry figures such as Docta Woo and RIPNDIP expressed their welcome. At the same time, some netizens “returned old scores”. After all, when Edison switched from adidas to Nike, he stated that he would never return. Now let us look forward to their new works in the future!
Join Popbee Circle and subscribe to the POPBEE newsletter to read the latest information instantly, and learn about exciting exclusive privileges and discounts! In addition to this article, there are also the following recent reports worthy of your attention:
