Edison Chenwill leave Nike switch adidas News about the camp has been rumored for a long time, but this time it was finally confirmed by the official. Earlier, adidas officially announced a global partnership with Edison Chen, and the two parties will work together to create a new adidas Originals by Edison Chen series.
This year coincides with CLOT The 20th anniversary of the brand’s founding, in addition to a wealth of joint planning andspecial exhibitionIn addition to celebrating together, now is the perfect time to start a new chapter in our long-term partnership with adidas. In this regard, Edison Chen also specifically mentioned: “I am eager to present it to everyone through creation, so I am both excited and nervous about this cooperation. I have been in Europe this summer, immersed in the charm of the adidas Originals brand, and this trip The journey has provided me with some new perspectives and brought more inspiration. The new EDC style will be more fashionable. CLOT has officially entered its 20th year, and I am still full of longing and passion for the next journey.”
The first series of both parties is also confirmed to be unveiled at the CLOT 2024 spring and summer series show held at Shanghai Fashion Week. The season will be launched with the theme of “inheriting the past and linking up the future”, implying that the brand is committed to cultivating new talents and continuing to present China with an international perspective. culture, a commitment to taking its creations global. In order to further enhance the creative concept, Edison Chen also specially invited the famous fashion designer Humberto Leon to participate in the design.
The collection explores three distinct styles, including formal wear, lifestyle and street style, and also includes a collaboration between adidas and Edison Chen. NEIGHBORHOOD NEIGHBORHOOD CLOT SUPERSTAR BY EDISON CHEN is a three-party joint shoe model. The redesigned iconic SUPERSTAR sneakers combine a zigzag sole and an distressed half-shell toe to form a new silhouette. The upper mesh has reflective decorative three-stripe details. , the heel part is also decorated with the “Condensation Group” logo with reflective decorative effect.
Before the arrival of CLOT’s 2024 spring and summer series show, first of all, the NEIGHBORHOOD CLOT SUPERSTAR BY EDISON CHEN cooperation series will be the first to be launched in JUIC designated sales channels on October 14, 2023 for limited sale. Interested readers must pay attention.
