Singer Ed Shiran returns with a new song “Bad Habits”, which will be available on all music streaming platforms from Friday, along with a video of the song, directed by Dave Maiier.
After an extremely successful and completely sold-out world concert tour “Divide” (and after the birth of a girl), Ed Shiran had gone out of the spotlight for a couple of years, but now he has officially returned with a new song “Bad Habit”. Once again, the singer has been looking for new ways and approaches to his musical work, which can also be seen in Ed’s new advertising photographs, and this also applies to the release of the new single, which is quite unexpected, although it retains its unique set of feelings and sound dimensions. The new song was co-produced by Shiran’s longtime friends and collaborators Johnny McDaid, who previously co-wrote the song “Shape Of You” and Fred (“No. 6 Collaborations Project”).
Even before the song was published, Ed Shiran had posted pictures of him as a vampire on his social media profiles, and gave the first indications that they might be related to the new song, which is now also revealed in the video for the song “Bad Habits” – Ed Shiran appears in the image of a vampire . “It’s a good feeling to come back with a new single. In the video, I wanted to portray bad habits using the fiction genre, so I decided it would be about vampires. It was quite fun to feel in such an image, but one thing was not fun – height … ”Eds openly tells about the video. To mark the release of the single, Shiran will perform online at the Portman Road football stadium in Ipswich, where the TikTok UEFA Euro 2020 show will take place – the singer has become a sponsor of Ipswich Town FC. The musician is currently working on a new album.
–
