British superstar Ed Sheeran’s concert in Sofia set new records. It gathered over 66,000 people at Vasil Levski Stadium in the capital, uniting fans from the country and abroad.
The place has not accommodated so many people since the mid-1990s, when the Serbian legend Lepa Brena visited Sofia. Then there were no less than 60,000 people on the field.
Waiting for Ed Sheeran! Queues for kilometers
The question is what will Bulgaria gain from the concert?
The answer is: millions of BGN to the Bulgarian economy. 60,000 tickets were sold, and 4,000 workers were building the stage for the concert, BNT reported.
Something unheard of is happening in Sofia! Ed Sheeran broke Lepa Brenna’s record
There are legends about the number of spectators at the stadium in the distant 1990 – between 80,000 and 120,000 people. 19 years later, another queen, but of pop music – Madonna, gathered 55,000 people. The top 3 of the most attended events is completed by Slavi Trifonov’s concert in 2015, for which 70,000 people came under the rain, and by AC/DC.
We need to distinguish an event for 5,000 – 10,000 people, usually from the city, decided to visit a specific location and event for 50,000 – 60,000 people and above, which automatically means that there is also a tourist flow, including foreigners, people from other cities who have arrived. City visits, overnight stays, short-term accommodation, more consumption in the city itself”comments Petar Ganev from the Institute for Market Economy.
“But the bigger effect is the image that a location gets of being on the world map when a big artist comes in.”he summarized.
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