The Chinese application is one of the most popular today. It was released in 2016 and by 2020 it already exceeded 1 billion users worldwide. This social network aims for people to share music videos and challenges.
The world of Ecuadorian soccer was not far behind in the fashion of TikTok, which grew during the arrival of the Covid-19 pandemic. Players have fun with videos at home, at rallies, with family and friends.
Athletes are some of the main users of social networks around the world. And as applications have appeared, they have been migrating. Many started with Facebook, went through Twitter, Instagram, Snapchat and have now started sharing content on TikTok.
For example, Johan Padilla, goalkeeper of the Manta Dolphin, showed his humor during quarantine. Some viral challenges are also part of the footballer’s profile on the social network.
Beder Caicedo and Fernando Guerrero, Independiente del Valle footballers, also show their dancing skills and challenges with friends. The ‘Chiqui’ Guerrero also takes the opportunity to do dances during your workout in the gym.
Byron Castillo, Barcelona winger, already has 21,000 followers and on his account he shares videos of his plays, choreographies with his son and even video calls with Fidel Martínez, currently a soccer player for the Xolos.
LigaPro and the clubs are not far behind on TikTok either. In the case of Barcelona, it is the most active club and the one with the most followers (171,000). On the ‘idol’ account of the Shipyard are greetings from the players, training sessions and dances.
TikTok, as well as other social networks such as Instagram or Snapchat, are used by footballers to distract themselves from their professional activities and have fun with the different challenges that are trending.
In fact, the popular Chinese app has made its way into soccer and recently signed a sponsorship agreement with UEFA to become a global sponsor of Euro 2020, which was postponed due to the pandemic and will be played in June 2021.
In the international arena, footballers like Sergio Ramos, James Rodríguez, Paulo Dybala and Vinicius Junior also have fun with choreography, famous audio performances and workout routines.
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