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Economist Peter De Keyzer: ‘My first job at Quick determined my life’

‘I can’t sit still’, says economist and entrepreneur Peter De Keyzer. ‘I don’t know any other way of life. Perhaps the idea that I have to prove myself is still in play.’ Breakfast with The Time.

‘It does mean something to me to come back here, yes’, says Peter De Keyzer (46) as we take a seat in the morning sun a little after the opening hour at 10.30 am behind the recently polished window of the Quick in Kontich. ‘I cleaned up the parking lot here and emptied those bins. I was mainly behind the grill, even though I can’t stand the heat. I also regularly burned my fingers. This was more than my first job, this was a life lesson.’

Breakfast with De Tijd

Kontich, 10:30 am, at the Quick burger restaurant. With Peter De Keyzer we talk about his distrust of the government, the importance of intellectual freedom and his belief in meritocracy.


He worked here in the 90s, sometimes up to 20 hours a week. Of must. ‘My mother was on her own after my father’s divorce and we were not well off. If I wanted extra clothes or wanted to go on a trip, I had to work for it myself.’

The former chief economist of Degroof Petercam and BNP Paribas Fortis was sent to the Quick by his mother when he had a bis year with only five subjects while studying economics. ‘Only then did I start studying more seriously and I knew: if you get somewhere, it’s only because you do something about it yourself. This is how my faith in meritocracy has become very strong. Here you saw how everyone could learn something: customer-friendliness, being on time, checking the cash register: this is the perfect entry-level job.’

The donuts on the table can’t tempt him, let alone a hamburger. “I’ve eaten enough burgers here in the past because as staff we got them for half the price.” He looks as sharp as a knife – he ran the Berlin marathon two weeks ago – but De Keyzer still sticks to his strict ‘intermittent fasting’ diet. No breakfast, something small at 2 pm, and the only meal of the day in the evening. ‘My energy is more stable throughout the day. And you notice how little food you actually need. I just feel better about it.’

For five years he has worked with Growth Inc. his own communications company. But he will always remember that period when he had a hard time at home and determined his worldview. ‘My mother was a Catholic teacher. She lost her job overnight because the governing body and the parent council did not want divorced women. She then applied for a job at community education, but she was not welcome there because she came from Catholic education. She eventually started working as a receptionist and slowly worked her way up. My distrust of institutions that decide your life, as well as the government, stems from that period.’

This distrust is the common thread in his new book ‘Five Minutes Ambition’, in which he bundled and commented on the columns he wrote ten years for De Tijd. It wasn’t that hard, he says. ‘When I reviewed the columns, I found that I could republish them almost verbatim: nothing has structurally improved in this country in ten years. That frustrates me, because I honestly feel like we’re headed for a wall. Gas prices are rising, all files are stuck, our debts are rising very quickly… I really fear that this will end badly and we are heading for a Greece scenario, where we suddenly have to reduce our debt by roughly 10 percent and cut our debt by 10 percent. expenses.’

He finds all parties guilty of political immobilism and short-termism. “It doesn’t matter who you voted for in the past 20 years. We have not risen structurally in any international ranking. Look at education, government deficit, energy, climate, migration, mobility: we have not gotten any movement in anything. Einstein once said, ‘Stupidity is doing the same thing over and over again, and expecting a different result.’ So what’s the point of who you vote for?’

The book refers to the ‘Five minutes of political courage’ of former CD&V leader Yves Leterme. ‘With such a state reform, we were supposed to solve everything. The Flemings tend to vote for a political messiah every once in a while. First there was Guy Verhofstadt, then Steve Stevaert and then Leterme.’

The last messiah in line for the time being is Bart De Wever, says De Keyzer. ‘He manages to keep it up for a relatively long time. He was going to solve it first with confederalism, then with Flemish independence, then by joining the Netherlands. After 14 years of participation in the Flemish government, he still manages to sell the N-VA as an opposition party. He will never admit that, but in his deepest self, De Wever realizes that he too cannot bring about that change. The real turn comes when we hit the wall once too many times, and we have to rebuild everything from scratch in such a Greek scenario.’

‘We are a complicated country,’ admits De Keyzer, ‘but we have concreted everything. Anyone can come to the table for any decision, even if you are an activist representing only three people. That’s why we can’t even put a dent in a pack of butter. Whether it concerns the Group of Ten, the Vokas of this world or the trade unions: they fail to initiate structural changes.’

‘I haven’t heard a single sensible proposal to get to 80 percent employment,’ he continues. ‘That is only possible with atypical jobs, at atypical moments, and we just don’t want that here. If you order a package here from Bol.com, you are providing a job to a Dutch low-skilled person.’



If you order a package from Bol.com here, you provide a job to a low-skilled person in the Netherlands.

Does De Keyzer want to move to a model like the American one, where a hamburger job is not enough to survive, where people have to combine various flexible contracts to make ends meet? ‘These kinds of examples are used time and again to prevent any flexibilisation. My brother lives in Sweden. You can hardly call that an antisocial country, can you? Well, the supermarket in his neighborhood is closed two days a year: December 25 and January 1. Every other day it is open from 7 am to 10 pm. With us, the unions are opposed to anything that smells like a 24-hour economy.’

He launches a radical proposal. ‘In the next election, count all blank votes and keep those seats in parliament empty. Then all the elected MPs have to look at that every day, and maybe realize what they have to do it for: win those people back. That incentive is now absent.’




Even when he’s not standing behind the hamburger grill, De Keyzer gets warm in the Quick. The autumn sun is shining right on our faces and sweat is running down his forehead. We move two tables further to a spot in the shade. He talks about his respect for the climate movement. “With the exception of their analysis of hard capitalism, I have a lot of understanding for the Gretas and Anunas of this world. We need someone who shouts loudly from the sidelines. I only wish we had Gretas and Anunas to talk about our budget, our infrastructure or our education.’

Hasn’t he lost his intellectual freedom now that he has taken Growth Inc. leads, a communications company that defends the interests of, for example, large industrial companies in the port? ‘No, on the contrary. When I wrote something as chief economist of BNP Paribas Fortis, 2 to 3 million customers read along. The average union secretary was also a customer of the bank, and he may not have liked some of the statements.’

Growth Inc., which has 20 employees and a turnover of 2.5 million euros by the end of this year, has pharmaceutical companies, financial institutions and listed companies in its portfolio. But De Keyzer does not want to mention specific names. Doesn’t that give the impression that he has something to hide? ‘I make sure that my public statements always reflect what I believe in myself. I will never proclaim otherwise because of a customer. But if I give names, everyone will do an exegesis on what I say to see confirmed who I want to help with my statements. While I know that I fully respect the dividing line.’



If I were a politician, I’d be especially frustrated with all the things I can’t change.

Why doesn’t he take the step to politics himself if he thinks it’s all going to hell? “They’ve asked me that more than once, but I don’t think it would make me happy in the current constellation.” There is hesitation in his answer. Does that mean he’s seriously considered it? ‘I doubted that, yes. But a good politician wants to change 100 things, and is happy if he can make 10 of them come true. I’d be especially frustrated with the 90 things I can’t change.’

In any case, De Keyzer is someone who cannot sit still. When not working, he reads books or goes jogging, sometimes in preparation for a marathon. Where did that drive come from? ‘I don’t know any other way of life. Perhaps the idea that I have to prove myself is still in play. My mom instilled in me that studying well and working hard are the only way to get there. Perhaps that is the link with my job at the Quick: I always want to move forward.’

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