Through Margot Delpech
Published on
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In Cerons, at the Fournil du Ciron, the baker, Julien Chagna launches an ecological initiative, “balance your packaging”, with its customers.
Hands in the dough at the back of his establishment, Julien Chagna spends his days between the counter of his shop and his lab. He is the first to greet his customers, to talk to them, and above all, to observe their way of consuming.
A changing clientele
When the craftsman serves them, he notices an increasingly frequent fact.
“Customers take the baguette without its packaging. Ditto for chocolatines. People come with their bags ”
In fact, the craftsman tried to rethink the way of serving. Independent, he worked in collaboration with the millers of Banette for two long years in order to find the right formula. So he launched the “Balance your packaging. “
A zero waste initiative through a stamp card system. He, who does regular events for the holidays, has never set up a loyalty card.
Protect the environment
But this time it’s different. To encourage his customers, he now offers this special and free card. He explains :
“It’s a card that is stamped at each checkout when the customer comes with his bag or dish to collect his products. There are different levels to reach. He can win a loaf, then a croissant, then a pastry after a certain number of visits. “
A way for him to set up a local initiative in favor of the environment. It is also a good alternative to save money.
For the baker, mentalities have evolved, you have to live with the times. He underlines: “it is only a first step but it is already a first action on my scale. “
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