Dreilinden / Hamburg, February 8th, 2021 – Marketplaces are always places of encounter. Places full of stories. In particular, an open marketplace like eBay with its huge selection of products – whether new, used or super rare – and the ability to not only buy goods, but also to sell them, writes many such stories. In emotional videos, eBay Germany and Achtung! these stories. A change in brand communication for eBay: For the first time, the video series focuses on real stories; eBay plays a central role in each case. As in the story of Marie and her grandmother “Mucki”, the one in the first Video was seen. Now eBay is continuing the series under the motto “Find gifts that make you happy” with a second film and shows which emotions can be associated with gifts.
All the stories, gifts and actors that can be seen in the videos are authentic, as Linde Scheers, Chief Marketing Officer at eBay, explains: “There were no coordinated wordings and settings, no script, no props, we didn’t even know how long the movie will end up being. Approaching a production in this way requires above all courage and great trust in production and creation. “
The current movie shows how closely memories and true emotions can be linked to gifts. Especially with gifts that cannot be bought everywhere. This time with Angelika, who found a particularly groundbreaking memento for her sister Kasia on eBay. The spot can be seen on YouTube, Instagram and Facebook. MediaCom, Düsseldorf, is responsible for media planning.
The first film with Marie and her grandmother “Mucki” was very successful before Christmas with a high engagement rate, the comments and reactions on the various channels were consistently positive; many users told their own story about special gifts they found on eBay in the comments. Overall, the film was able to record over four million views and a view-through rate of over 24 percent – with a length of 1:28 minutes. The campaign will continue in the future, with two more films going online in February and March.
Responsible on the customer side:
Chief Marketing Officer: Linde Scheers
Project manager: Marita Wünsch
Marketing: Sascha Eisenschink, Ines Ergi
Responsible if you pay attention !:
Executive Creative Director: Tim Hartwig, Tobias Burger
Account Director: Philipp Strüver
Account: Selina Clases
Responsible at MediaCom:
Account Director: Carmen de la Cruz Iglesias, Linda Lamers
Account Planner: Pascal Marquardt, Janis Sondermann
Responsible on the production side:
Film production: RABBICORN Films GmbH
Director: Kai Sehr
DOP: Fabian Kimodo
Post production: DELI HAMBURG
Musik-Mix/Ton: NOT A MACHINE
Links to the spots:
• Gifts from the past – part I.
• Gifts from the past – part II
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