03/09/2024
eBay’s initiative in London and New York takes advantage of the celebration of their respective Fashion Week promoting a more sustainable approach, with second-hand fashion.
He ecommerce second hand eBaya pioneer in this field, is preparing its first Pre-Loved Fashion Week In London and New York, a catwalk exclusively dedicated to second-hand fashion.
eBay’s new initiative celebrates secondhand fashion on the runway, thanks to Pre-Loved Fashion Week. (Courtesy of the company)
It will be held in collaboration with the British Fashion Council (BFC) and the Council of Fashion Designers of America (CFDA). In both fashion capitals, a live paradecalled Endless Runwaywhich will feature looks from designers such as Off-White, Christopher Kane, Simone Rocha and Khaite, with second-hand clothing from these major brands, among many others.
The catwalk shows will precede the official Fashion Week programmes, which will be followed by daily launches on eBay, featuring specially selected second-hand designer fashion.
In London, the catwalk will be led by Amy BannermaneBay UK’s director of secondhand fashion. It will be hosted by model Leomie Anderson, who will showcase items available to buy immediately, as well as celebrating 40 years of London Fashion Week.
Available exclusively at eBay Live On September 12, 2024 at 6:00 p.m., buyers will be able to purchase the pieces from archival collections and iconic designers as models walk the runway.
In New York, the Endless Runway It will also take place during the city’s Fashion Week, with a collection designed by Wisdom Kaye and presented by fashion writer Liana Satenstein.
Second-hand goods are a must, especially for high-end items
Kirsty KeoghaneBay’s general manager for fashion, said the site “has served as a driving force in promoting a sustainable fashion. With the launch of Pre-Loved Fashion Week, eBay is presenting itself on the biggest stages in fashion. We are proving that authentic designer fashion doesn’t have to be out of reach.”
Caroline Rushdirector of the British Fashion Council, explained the initiative.We’re excited to partner with eBay to celebrate 40 years of London Fashion Week. We want to showcase the brands and designers who have played an important role in British Fashion Week. The ‘Endless Runway’ catwalk will give New life for archive garments. At the same time, it will make our Fashion Week accessible to a wide audience and encourage circular fashion choices.
According to eBay data, second-hand luxury products worth almost $100 million were sold worldwide in 2023. $50 billion. Sales were driven primarily by younger consumers looking for affordable entry points into the luxury market. In June 2024, eBay users worldwide searched for vintage items more than a thousand times per minute, on average.
90% growth in second-hand sales in Spain
In Spain, the second-hand market is also gradually gaining ground. According to data from Cheer upa provider of payment infrastructure on platforms such as Wallapop, Vinted and Milanuncios, C2C transactions for this type of product have increased by 90% in our country in the last three years.
This trend implies Buy, sell and reuse used products and encourages trade between consumers, leaving aside traditional shops. However, the existence of this type of platform that acts as intermediaries or of shops that collect the vast range of second-hand products that other consumers discard confirm that there is still room in this market.
Among the most relevant results of Mangopay’s analysis of the second-hand market in Spain, the following data stand out:
- Substantial increase in transactions on C2C marketplacesBetween the first half of 2021 and the same period in 2024, second-hand goods transactions experienced an increase of 88%.
- Increase in sales volumeThe total value of second-hand product sales grew by 91% over the same period. This increase reflects a growing trend towards a circular and sustainable economy.
- Comparison of new product salesWhile sales of new products decreased by 12%, their monetary value showed a slight increase of 9%. This suggests that although consumers are buying fewer new products, they are willing to invest more in quality items.
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