EBay officially announced the sale of eBay Korea through its website. EBay homepage capture -The sale of eBay Korea began in earnest as the US eBay headquarters officially announced its intention to sell eBay Korea.
EBay announced in a press release on the 19th local time that it will seek strategic alternatives for its Korean business. EBay said, “We have implemented a process to review a wide range of strategic alternatives to our Korean business,” and said, “We are considering options to maximize shareholder value and create future growth opportunities.”
EBay Korea, which operates Gmarket, Auction, and G9, has a ransom of 5 trillion won. The topography of the domestic e-commerce market is expected to change depending on who acquires it.
EBay Korea, a leader in the open market market, was the only one to achieve a surplus for 15 consecutive years when other e-commerce companies such as Coupang recorded a deficit.
In 2019, the sales amounted to 1.61 trillion won, and the operating profit was 61.5 billion won.
It is known that eBay offered more than 5 trillion won in ransom. The industry is paying attention to distribution companies such as Lotte, Shinsegae, and Hyundai as the main agents to acquire eBay Korea. Private equity funds (PEF) such as MBK Partners and Coleberg Kravis Roberts (KKR) are also discussed.
If a large offline-centered distribution company acquires’dinosaur’ eBay Korea, it can rise to the forefront of the e-commerce market.
Meanwhile, eBay Korea changed its head on the 20th. For the past eight years, Ebay Japan President Hang-il Jeon was appointed as the replacement of Kwang-yoon Byun, the president of eBay Korea.
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