EA stops advertising FIFA Points in toy magazine – Gaming – News after fuss

EA has withdrawn an ad for FIFA Points after criticism. The ad for the microtransactions appeared in a toy magazine aimed at children. EA states that the ad “should not have appeared” and that it will “review” all of its media placements.

EA lets in a statement to Eurogamer know that the company has withdrawn the ad in question. “We take very seriously the responsibilities we have in marketing EA games and experiences in channels seen by children,” said EA. “Despite this, we are aware that FIFA Points advertising has appeared in environments it shouldn’t have.”

Electronic Arts states it will “immediately review all future media placements.” The ad in question appeared in a magazine from Smyths, a major UK toy retailer. EA tells Eurogamer that such ads for microtransactions should not have appeared in ‘channels viewed by children’. “We’ve worked diligently with Smyths to ensure this ad isn’t distributed in the remaining copies of their 2020 catalog,” said EA.

The ad in question appeared on September 26 on Twitter in Reddit, after which a fuss arose on the platforms. Users to mention for example, the ad is unethical. The ad would encourage children to purchase FIFA Points with real money. With these points, users can then purchase FUT Packs, which contain a random selection of soccer players for an in-game team. Such microtransactions have been around for some time under fire.

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