This is a big event for Electronic Arts. After all, its sports division has been associated with the FIFA brand for almost 30 years. Now that connection is ending and EA is going its own way. This road will probably be long and thorny, but they believe in EA and believe that they can break through with their own brand. Her name is EA Sports FC and today she introduced herself to the world.
EA Sports FC is described in the press release as a platform for creating, innovating and developing new football experienceswhich connects hundreds of millions of fans through console, mobile, online and esports products.
Join the Club https://t.co/w1dtuLclDp
We can’t wait to show you the future of football this July #EASPORTSFC pic.twitter.com/pS1fw8pFgZ
— EA SPORTS FIFA (@EASPORTSFIFA) April 6, 2023
EA Sports FC is set to become a symbol for sport, a symbol for innovation and change. “We can’t wait to show our fans more about the future in July,” brand boss Nick Wlodyka set the month of the show. For now, we have to make do with the triangle-shaped logo. It is supposed to symbolize the DNA of EA Sports football experiences.
Electronic Arts is preparing to support EA Sports FC massive marketing campaign. The EA Sports FC brand will appear in over 100 matches across the world’s biggest leagues, including the Premier League, LaLiga, Bundesliga, Serie A, Ligue 1, WSL, NWSL and CONMEBO. In short, so that everyone knows what EA Sports FC means. But we still have to wait for concrete details. It is certain that developers will continue to rely on licensed football leagues, teams, players and stadiumsto bring players a comprehensive experience.
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Learn more July 2023#EASPORTSFCMore details: pic.twitter.com/75FLzjOapN
— EA SPORTS FIFA (@EASPORTSFIFA) May 10, 2022
When EA parted ways with the Fédération Internationale de Football Associations, it told players that now its developers were free to do what they couldn’t do before. So let’s see what exactly it will be. Let’s hope EA realizes that there is only one first impression!
Meanwhile, FIFA threatens, that only a football game bearing the name FIFA will be the best in the world. So far, however, the federation has not presented a partner that will develop and publish major FIFA-licensed football games. Currently, the football game has a better chance to attract UFL.
The official channels of Xbox, PlayStation and Nintendo also point out the arrival of EA Sports FC:
An exciting new era has arrived.
Introducing the brand new #EASPORTSFC ⚽️Join the club this July. pic.twitter.com/Eb4v922eX6
— Xbox (@Xbox) April 6, 2023
The future of football ⚽
#EASportsFC invites you to join the Club in July. pic.twitter.com/Bd2nfGOLbT— PlayStation (@PlayStation) April 6, 2023
Join The Club this July. #EASPORTSFC pic.twitter.com/l5PZlWLA6O
— Nintendo of America (@NintendoAmerica) April 6, 2023