Electronic Arts has its sights set on the growth of the saga Battlefield. For this, the firm has carried out the first steps to prepare the new chapter of this IP of war action: it has hired the former general director of Call of Duty, Byron Beede, to get in front of this property. In this way, Beede crosses “the enemy line” to go on to work precisely in the saga of the competition. Previously he was also in charge of Destiny.
Byron Beede is the new head of Battlefield
As reported from IGN, Byron Beede has joined Electronic Arts with the position of Executive Vice President and CEO of Battlefield. In this way, the firm has valued its arrival as “a long-term strategic commitment to the growth of the saga”. Within Beede’s career, we discovered that he also held the same position in the sagas Call of Duty Y Destiny, and was one of those responsible for the launch of the “live” features of the saga, like Call of Duty: Warzone Y Call of Duty: Mobile.
As can be read on his LinkedIn profile, Beede has also been Marvel’s director of global brand management., before joining Activision Blizzard in 2009. Within this company, he has held various positions: he has been executive vice president and general manager of Destiny and, more recently, played the same roles for the saga Call of Duty. His signing indicates that EA is pulling the strings to face the success of Call of Duty, precisely placing Beede at the forefront of this strategy.
EA says it has a “long-term strategic commitment” to the growth of Battlefield
Not for less: in total, Activision has made 1.2 billion dollars just with the micropayments of the free battle royale Warzone and of Call of Duty: Modern Warfare. Furthermore, the total of monthly active players of all active CoD titles exceed the 111 million users. Very attractive figures that EA probably wants for its Battlefield.
Meanwhile, this next June 9 be officially presented Battlefield 6, at 4:00 p.m. in Spain. Be a digital event in which DICE allow us to take a first look at the new installment of the saga. The game will reach current and last generation platforms, thus debuting in PC, PlayStation 5, PlayStation 4, Xbox Series X/S y Xbox One. During these last weeks a video has been leaking that seems to be for internal use, and not be the material that is finally shown to the public.
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